Vident has been awarded the 2010 Platinum Hermes Creative Award for brochure design on their VITABLOCS and VITA VM Porcelain brochures. The Platinum award is the highest honor available in the design category. Overseen by the Association of Marketing and Communication Professionals (AMCP), the Hermes Creative Awards are an international competition for creative professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials.
Vidents internal design team was able to accomplish their goal of promoting the many features and benefits of VITABLOCS and VITA VM Porcelain products in an easy to understand, well-designed piece. Both brochures more than met the criteria of the Hermes judges.
Our challenge was to convey highly technical information to a professional market, while retaining a friendly, open and readable design, explained Aurieanne Lopez, graphic designer for Vident. We strive to do this with all VITA literature, and these two were especially noteworthy.
Vident, a VITA Company, has been a provider of innovative dental products since 1985 and is the North American subsidiary of VITA, manufacturer of the internationally recognized Classical Shade Guide, 3D-Master Shade System and quality VITA restorative materials. For information on VITA quality products, call 800-828-3839 or visit www.vident.com.