May 28, 2011
From Forbes by Tom Barlow – May 27, 2011
The Internet has brought about a sea change in how we shop for widely-available goods. No more can a local merchant get away with overpricing products that savvy shoppers can comparison price with Amazon. There are still many hold-outs, however,including dentistry. How many of us call three dentists to get prices before we schedule a crown?
This was the dilemma facing Jake Winebaum, CEO of startup website Brighter.com, when his father asked him if the quote he received for three crowns, $6,500, was a fair price. Winebaum told me that when he tried to research the question he could find no objective pricing comparison information.
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
read more >>