October 13, 2021
by Roman Shvydun
Do you run a dental practice and wish to promote it with newsletters?
No doubt, email marketing for dentists is a great way to promote this kind of business, tried and tested by many clinics all over the world. But how do you approach it in a proper way? How do you obtain new customers and improve your reputation?
In this article, we will walk you through the best examples of dental business newsletters and tips to follow.
As a beginner in dental marketing, the first thing you may face is a fear that nobody will be interested in hearing about your clinic and nobody will read your messages.
Another thought that may come to your mind: “What if they stop trusting me after I start sending them advertisements?”
Both of these risks are easy to overcome if you send them valuable information — something that is really useful to know and something they would like to thank you for.
That means you should not send them pure advertisements, because such newsletters are most often considered spam.
But if you combine the two approaches and send them both useful emails with professional advice and advertising emails with the news of your clinic and promotions, you will hit several goals at a time:
So how exactly should you build your newsletters?
Sometimes you don’t have to reinvent the wheel. It is wise to look at what is working for other clinics in your industry and replicate the best practices.
Here are several examples of various dental newsletters that will give you an idea about where to start.
You may offer discounts to both existing and new clients. Such a move has been known to lure patients and encourage them to try your services. It can lead to them becoming return clients or even recommending you to their friends and family.
As a rule of thumb, make sure you use an eye-catching design coupled with a significant discount offer that is easily visible. To do so, you don’t need to be a designer or hire one — you can use a tool such as Venngage to get not only get graphic design ideas but also develop exciting graphics for your newsletters. This will draw the readers’ attention and hook them into reading your entire newsletter.
How do you use dental email marketing to build relationships? A good way is to request honest feedback after a check-up or treatment.
Tools such as Moosend can be helpful for newsletter copywriting, allowing you to craft your newsletter in a way that will appeal to your customers, prompting them to leave honest feedback. You can then use this social evidence to persuade future patients to book an appointment with you or purchase a product on sale.
Customers generally like to know what to expect. As the business owner, it is your responsibility to inform them and get them excited by sharing any new additions, treatments, improvements, or important office updates in an email newsletter. Should you have unique offerings, be sure to share that with your clients. Experiment with your newsletter layout to ensure that readers can easily spot what is new for your practice.
The goal is to keep your patients engaged and constantly aware of what is going on in your business. Doing so makes them feel part of your practice’s growth. Ultimately, this investment and sense of appreciation allow them to become return customers and recommend your practice to their family and friends.
Now that you have the newsletter examples out of the way and are prepared to start your email marketing campaign, make sure to keep all emails in one place to easily manage all the incoming messages you may receive easily.
Then, follow several recommendations:
For starters, a newsletter is borderline useless if you have no one to send it to. As such, you need to request your patients’ and leads’ email addresses and ask permission to send them marketing emails. This can be done when they fill out your client forms.
You can also use social media as a platform to encourage patients to sign up for your dental practice email marketing. Remember, you can offer incentives such as discounts to encourage patients to sign up.
You need to give your customers a reason to open and read your emails. One way you can achieve this is by aligning your newsletters with personalization tactics. These tactics include something as segmentation of an email list (by geography, interests in certain procedures, type and time of the last visit), addressing recipients by their names, and giving tips (what toothpaste is applied in a certain situation).
You can also personalize your emails based on location, either by using a specific language or showing promotions particular to a given region.
We also encourage you to segment your newsletters, and as a general rule of thumb for your dental practice, you can start with the following topics:
Often, clients have relegated newsletters to the spam or junk folder simply because they were sent too often or the emails were irrelevant. Others have even blacklisted certain company emails due to excessive sending of promotions.
Give your clients a reason to read your newsletters by making your emails meaningful (asking for feedback or providing new procedures) and sending them no more than twice a week but at least once a month.
Business newsletters have been proven to work in many industries, and your dental practice can also benefit from them. Just be sure to combine different types of emails: not only promotions, but also professional advice, feedback requests, company news, and others.
Now that you know how achievable this is, be sure to implement what we have shared in this article to your practice, and good luck with your first email marketing campaign!
About the Author
Roman Shvydun writes informative articles mainly about everything related to Marketing, Business, Productivity, Workplace culture, etc. His articles focus on balancing informative with SEO needs–but never at the expense of providing an entertaining read. See a few more examples of Roman’s articles by visiting the Mailbird blog.