January 14, 2015
by Kahaliah Richards
2015 Dental Marketing Trends You Need to Know
By Andrea Walker-Chief Creative Officer & Susanne Kimball, Chief CS Marketing Officer
Every year marketing evolves and the rules of the web change. That leaves dental professionals like you wondering where to invest marketing dollars. We understand that with changes that happen so fast, it’s hard to keep up! This is why we’ve compiled a list of the top four things you MUST know going into 2015.
Responsive is no longer a trend in web design, it’s the new standard. This year, more people will view your website on a mobile device than on a desktop. You want to make sure your website is set up for success so you don’t lose potential new patients. With a responsive website design, you will engage viewers and your practice information will be presented in an easy to read format, thus eliciting a new patient to call you. Furthermore, search engines like Google place a large emphasis on responsive websites. If your website is not responsive, Google can detect this and it will hurt your Google rankings. If your website is responsive, it can help your rankings.
You may have heard a lot about these buzz words in 2014 and you will hear even more in 2015. So what are they and how do they affect you? SEO- Search Engine Optimization and SMO-Social Media Optimization are BOTH important tactics in your overall online marketing strategy. After the last Google algorithm release known as “Panda”, SMO carries even more importance on how your business’ webpage ranks in Google’s search terms. To improve SEO you must work on your SMO. To improve your SMO you need to be sharing content across all of your social media outlets such as Facebook, Twitter, blog and Google+. A strong SMO strategy combined with SEO will earn your business a top spot in Google’s search results.
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