December 20, 2010
The American Academy of Pediatric Dentistry (AAPD), the recognized
leader in children‘s oral health, announced an outreach partnership with
the text4baby program. The AAPD’s leading pediatric oral health experts
will work closely with text4baby in the dissemination of information to
pregnant women and new moms about children’s oral health care.
An educational program of the National Healthy Mothers, Healthy
Babies Coalition (HMHB), text4b
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aby delivers health tips via text message
to those who need it most. Women who sign up for the service by texting
BABY to 511411 (or BEBE in Spanish) receive three free SMS text
messages each week timed to their due date or baby’s date of birth.
These messages focus on a variety of topics critical to maternal and
child health, including birth defects prevention, immunization, nutrition,seasonal flu,mental health and safe sleep. Text4baby messages also connect women to prenatal and infant care services and other resources.
“We believe the power of partnership and community can make an
incredible difference in women’s and children’s lives,” said Judy
Meehan, Chief Executive Officer of the National Healthy Mothers, Healthy
Babies Coalition. “Text4baby brings HMHB’s mission to life and with the
help of our partners, we believe we can be a strong catalyst for
“The American Academy of Pediatric Dentistry is proud to partner
with text4baby on such a mission-critical program,” stated AAPD CEO Dr.
John S. Rutkauskas. “As the leader in representing the oral health
interests of children, our members serve as primary care providers for
millions of infants, children, adolescents and patients with special
health care needs, and the nature of the text4baby messages are in
direct alignment with the vision of AAPD, particularly with our ‘Get it
Done in Year One’ campaign.”