Oral Health Group

Advertising for Dental Personnel is an Artform


May 17, 2011
by ken

From Dental Care Tips & News from the The Dental Heroes

by Deb Roberge

Creating effective ads to attract the “right” candidates for your specific practice is something that will not only assist you in locating more appropriate potential employees, but will also streamline the process, reducing the time you invest and the unnecessary stress associated with this often frustrating exercise. Keep in mind that one ad does not fit all!

Team Spirit,December 2006

Image by Jiheffe via Flickr

I have frequently been asked by dentists to provide them with an ad I’ve used for a clinical dental assistant position or for a hygienist or business administrator. When I’m asked I always respond with “I have many I have constructed over the years,but they were not for your practice, with your specific dynamics, practice culture, or practice style.” It is a known fact that no two practices are alike, so how can we possibly expect that generic verbiage will work for different practice requirements?

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2 Comments » for Advertising for Dental Personnel is an Artform
  1. Deb Roberge says:

    I notice that you have posted one of my articles. Since you have used the exact original narrative from dentalheroes.com, I have no problem with your using it. However, it would be appropriate to add me to the contributors list as a courtesy. Please let me know if you need some background information.

  2. Ken Serota says:

    Hi Deb….unfortunately, the name of the person posting the blog goes on by default. I”ve addressed this with the IT folks, but it hasn”t been changed.
    Your name is on the post as the “by” contributor and the first and second paragraphs were enclosed with the “read more” link.
    I will speak to IT again; great article – essential in todays economic climate.

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