By Danny Bobrow, MBA
The history of the public’s perception of dentistry may be viewed as consisting of three waves. I like to describe the first wave with the term “Feel Well Dentistry.” During this wave, dentists were perceived as first and foremost who to call to get you out of tooth pain.
The next wave, spearheaded largely by the American Academy of Cosmetic Dentistry (AACD), is “Look Well Dentistry,” where the public began to perceive the dentist as able to improve one’s appearance, as well as alleviate pain.
