Some interesting information hit my email box this morning, thanks to Dr. Emmott’s blog. An article at www.pcmag.com tells us “Most Facebook Fans of Small Businesses Aren’t Local, Study Finds.” I know that’s the case with the MDPM Facebook page. We have fans from all over the globe — but we also have a client in Australia, so it’s to be expected. For a dentist, however, even if he has a patient from Australia or Timbuktu, you’d expect most of his Facebook fans to be local.
The study was conducted by Roost Local Scorecard, and it covered 800 small businesses on Facebook. Get this: For those surveyed, just 15% of fans were local.