Beyond Practice Management: Fear of change

Just another thing they never taught you in dental school

By Don Deems, DDS, FAGD from Dr. Bicuspid

July 18, 2011 — Frank knew he needed to make a change. He just couldn’t do it. After all, what would happen if he did do it? Frank was paralyzed into inaction.

You know Frank; you’ve either been in Frank’s shoes at some point or you’re in them now. Frank’s paralysis could be about a team member who needs to be let go; a patient who needs to be asked to leave the practice; a large purchase that may cause some emotional discomfort; or even a bigger change,such as moving the practice to a better location.

Let’s start with a very common occurrence in a dental practice: letting an underperforming team member go.

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