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Social media gives a voice to patients and consumers and it allows the conversation to get started with doctors and other health care professionals. Social media is all about the patient and it paves the way for new modern medicine to emerge.
Tapping into technology allows for the real-time and immediate exchange of information.
Consumers and physicians tapping into social media networking
According to a study published by Pew Internet and American Life Project, 65% of adult internet users use social networking sites and 80% of internet users gather health information online.
In a recent study by QuantiaMD and Care Continuum Alliance, over 65% of physicians use some form of social media for professional use. (In addition to Facebook and LinkedIn other social networking sites include professional and patient networking communities specific to the medical field,blogs and sites such as YouTube.) [Source:Doctors, Patients and Social Media (PDF file)]
