Oral Health Group

Boost your Local SEO with these Innovative Tools

July 2, 2015
by Kahaliah Richards

For a standalone dental practice, local SEO is more important because most of the potential patients may be residing in the local area. The best conversion rates can occur when the traffic to the dental website primarily includes people from the area where the practice is located. With the right local SEO tools, it is possible to achieve high rankings on local SERPS (search engine results pages).

For local SEO, it is important to have consistent and accurate business listings and practice profile on various local business directories and websites. Synup.com offers a unique tool to help you crawl, claim and fix listings wherever they have errors or inadequate information.

Synup also provides a single dashboard that lets you track patient reviews, comments and testimonials. You can be proactive about such feedback, and engage with the reviewers and respondents positively.

Moz Local
Moz.com/local offers one of the most effective tools to support local SEO. It will make the process of updating your online listings absolutely trouble free. All you need to do is share your location information with Moz Local and it will disseminate your data to leading data aggregators and reputed online directories.

Local Citation Finder
Local citations are necessary in order to achieve higher local search rankings. The challenge lies in choosing the right types of citation sources for your dental practice from a plethora of choices on the Web. The Location Citation Finder tool at Whitespark.ca can make this task easier. It will perform a competitive analysis of other successful dental practices and their citations, and then recommend high quality citation sources for you.

Local Search Rank Checker
Regular monitoring of your local SEO campaign is important in order to keep it going in the right direction. Brightlocal.com offers you a Local Search Rank Checker that will provide you information about your organic and local search rankings on top search engines such as Google, Bing, Google Local/Maps and Bing Local. It also lets you track search results for specific locations.

By: Naren Arulrajah with Vikas Vij

About the Author:
Naren Arulrajah is President and CEO of Ekwa Marketing, a complete Internet marketing company which focuses on SEO, social media, marketing education and the online reputations of Dentists. 

With a team of 130+ full time marketers, www.ekwa.com helps doctors who know where they want to go, get there by dominating their market and growing their business significantly year after year. If you have questions about marketing your practice online, call Naren direct at 877-249-9666.