Brand recognition and loyalty – Huzzah!! BIOLASE Announces the Formation of a New Division: BIOLASE Imaging

IRVINE, CA–(Marketwire – February 24, 2011) – BIOLASE Technology, Inc. (NASDAQ: BLTI),
the World’s leading dental laser manufacturer and distributor, today
announced that it has formed a new division, BIOLASE Imaging, to design
and distribute state-of-the-art extra-oral and intra-oral dental imaging
devices. The creation of BIOLASE Imaging will enable the Company to
offer high-quality diagnostic solutions to complement the minimally
invasive dental treatment solutions offered by the BIOLASE Laser

BIOLASE Imaging has the potential to substantially impact
equipment sales in the second half of this year,beyond the current
guidance provided for 2011,and be a major factor in the Company’s
equipment revenues for 2012 and thereafter.

Chairman and CEO Federico Pignatelli said, “While BIOLASE
continues to actively pursue various medical applications of its
patented technologies, in dentistry we are now advancing from being a
laser equipment provider to becoming a high-tech solutions-provider. For
more than a decade, BIOLASE’s laser technology has enabled thousands of
dentists to provide clinically advanced treatments, with no pain or
much less discomfort than with conventional dental drills and other
instruments. With its Imaging and Laser divisions, BIOLASE is now the
only company that can provide both high-precision intuitive diagnosis
treatment planning solutions, fundamental to the delivery of quality
dentistry, together with truly advanced laser treatment solutions
thereby delivering the best biological and therapeutic results for
dentists and patients.”

Animated gif of CBCT Dental implant

Image via Wikipedia

The first series of BIOLASE Imaging products planned to be
available include 3D Cone Beam Computed Tomography (CBCT), portable
digital x-ray, and intra-oral camera devices. United States Food and
Drug Administration
(FDA) 510(k) clearance for these products is
anticipated in the second quarter of 2011. The 3D CBCT device produces
some of the most stable and highest quality images in the industry — a
critical feature in dental implant and oral surgery cases. KEEP CLICKING ON THE IMAGE ON THE SIDE – it moves and it’s very phunkee…

Read on McCBCT

Enhanced by Zemanta