March 19, 2018
by Jackson Hadley, My Social Practice
Being a truly great dental practice isn’t just about treating patients — it’s about creating a business that uplifts the lives of all around it. Finding meaningful ways to serve in your community will help you build a practice that team members and patients are proud to share.
In a recent interview with My Social Practice, dentist Dr. Craig Spodak said “I do believe that the ultimate purpose of a business is to provide compassion, trust, love… We’re not in business just to make money, money is the effect of doing something with love. Everything we do is born from wanting to create a sense of community, whether that community is within our office or the community that we serve.”
We believe the same: that success in business is a result of doing the right things. Small or large, your dental practice is a valuable part of your local community with enormous potential to do good. Seek out simple ways your team can serve the people around you. Community involvement offers incredible opportunities to grow your business while helping those in need.
One of the great things about service is that there are endless ways to get involved. Find something that fits your team culture and your community’s needs. Contact local charities, school boards and shelters. We have seen dental teams serve in all sorts of ways, from providing custom mouth guards for school sports teams to offering free dentistry for a day to those in need.
No matter how you decide to get involved, you’ll be showing current and potential patients that you’re a team that cares about people, relationships, and doing the right thing — the type of practice patients stay with for a lifetime, and recommend to family and friends. Brainstorm some service ideas with your team in your next meeting!
About the Author
Jackson Hadley is a marketing strategist with My Social Practice, which provides a complete social media marketing solution for dental, orthodontic and optometric practices. A public relations specialist, Jackson combines the advertising and trust-building aspects of social media to help businesses connect authentically with their communities.