Copy genius – Apple anniversary surprise amounts to unveiling of 2.0 in-store experience

I want you to imagine there was a website which archived individual programs, animations, videos, graphics et al for your usage, by licensing and download. It exists in medicine –                                                 www.understand.com

What if it existed in dentistry? And what could you do with it. Ten years ago, the “pundits”, you know, the nattering nabobs of nihilism that suggest that anything innovative, iterative or demonstrating initiative is DOOOOOOOOOOOMED to fail……suggested Apple retail stores would never fly, nor would iPod‘s, or for that matter tablet computers………….rethink, retrench,reframe.

iPADS for patient education should litter your office.  The first presumption,(traditionally,  “I CAN’T COMPUTERIZE MY OFFICE, WHAT ABOUT VIRUSES”, or “IF WE HAVE EMAIL, MY STAFF WILL PLAY NOT WORK ALL DAY”) will be “THEY’LL BE STOLEN”…..possible, but at $500.00 plus per, that’s pushing a felony; not likely unless you’re practicing in a financial district or near government buildings…there, crooks are a given.

Read more and EXTRAPOLATE, EXTRAPOLATE, DANCE TO THE MUSIC!