The demand for dental treatments is rising with an increasingly aging population, but the competition is also growing at a similar pace. In an Internet and mobile centric world, marketing has become affordable, accessible and more effective for an average dental practitioner. Those who are able to capitalize on the strengths of online dental marketing stand to gain a larger share of the pie.
A dental blog is a powerful marketing tool, which can help you to reach out to the local patient who is searching online for relevant information. If you or any creative writer in your dental team is prepared to invest a little time every week to create an authoritative dental blog post, it can serve as an effective online marketing strategy for your dental practice.
Your dental blog should primarily be about informing patients about new dental procedures, techniques, and innovations in the field, and provide the latest news, updates and insights related to your field. As the pool of information on your blog gets bigger, search users will be able to find useful answers to their online queries and will visit your blog more often.
Through your blog, you need not indulge in self-promotion of your practice in every post. Your main focus should be on educating and informing potential patients and providing accurate and relevant answers to their questions. That will create reader loyalty, and bring more targeted visitors to your dental website.
While you have the option to create an independent blog, it may be more helpful to place the blog as a separate section on your dental website. You may also create an RSS feed to directly deliver every blog post into the subscribers’ mailboxes. Place social media “share” buttons along with your blog posts to encourage readers to spread the word about your blog over social media.
Over time, good quality content at your dental blog will improve your site’s search rankings and provide a boost to your readership. As more targeted readers visit your site with regularity for new blog posts, it will eventually start translating into more footfalls at your dental office.
About the Author
Naren Arulrajah is President and CEO of Ekwa Marketing, a complete Internet marketing company which focuses on SEO, social media, marketing education and the online reputations of dentists. With a team of 140+ full time marketers, www.ekwa.com helps dentists who know where they want to go get there by dominating their market and growing their business significantly year after year. If you have questions about marketing your practice online, call 855-598-3320 to speak one-on-one with Naren.
