May 18, 2020
by Shawn Byrne, My Digital Dentistry
Marketing plays a vital role in the growth and success of any business. And when you’re working in a saturated market like dentistry, effective marketing becomes even more crucial to bringing patients to your doorstep.
If you’re like most dentists, then you’re either not very familiar with or not interested in marketing. Lucky for you, modern technology has made everything a lot easier.
Grow your practice with these practical yet effective dental marketing ideas.
To drive more patients to your dental office, you have to let them know you exist first. This is where SEO comes to play. Search engine optimization is an online marketing strategy that improves your visibility and exposure in search engines.
Aside from general SEO, another critical part of your digital marketing strategy is your local SEO. Creating plenty of online listings for your dental practice, each one with accurate location and business information, helps boost your local SEO and improves your ranking in local search results. This will make it easier for potential clients in your area to find you every time they look for dental practices online.
Not familiar with SEO? Don’t worry! Digital marketing agencies can come up with custom dental SEO marketing strategies that suit your business.
While catchy tag lines and flashy ads still manage to draw people’s attention to some extent, they’re not enough to pique the interest of modern-day dental patients anymore. You see, consumers these days are wiser and way more curious. When they experience dental problems or want to try out a new cosmetic dentistry procedure, they try to learn as much as they can about it first. And where do they usually go for information? Online.
Studies show that the help-instead-of-sell approach is better received and more effective, especially with millennial consumers. Instead of merely showcasing your practice and dental services on your website and online accounts, focus more on patient education through relevant content. Post blogs, videos, infographics, and interactive content that answer people’s frequently-asked dental questions and address their unique dental needs.
Whatever industry you’re in, getting involved with your community is an excellent way to put your name out there and gain positive exposure.
There are plenty of ways to get involved and show your community some love and support. For one, you can partner with local non-profit organizations and provide dental care to underserved areas. You can also participate in festivals or sponsor little league teams.
People appreciate businesses that give back. By becoming an active member of your community, you’re not only creating a local marketing opportunity; you’re also building relationships in person and establishing a favorable reputation for your practice.
Many dental professionals don’t think much of social media. After creating an account, that’s it; months pass before they remember to post an update. Suffice it to say; they’re making a huge marketing mistake.
Used the right way, social media can benefit your practice in more ways than you can imagine. Think about it; the whole world is on social media. What better way to promote and draw people to your dental practice, right?
One of the best things about social media is that it exudes such casual vibes. Websites can seem intimidating. Social media platforms, on the other hand, encourage interaction and conversation, so people become more comfortable about getting in touch and raising their concerns.
Outside of building and developing your social media presence, you can also run paid advertisements on social media to drive traffic to your website. Because social media advertising allows you to target audiences based on their online behaviors and other criteria, it produces impressive ROI at a lower cost-per-click rate.
By now, you’re probably thinking, “I’d love to give these ideas a try, but I don’t have the time.
Well, nobody said you have to do it all on your own.
Working with a dental marketing agency is often the best way for dental professionals to stir up business and grow their practice.
Equipped with skill, expertise, and experience, dental marketing professionals can create custom online marketing strategies and implement time-tested techniques to help you expand your client base and, consequently, surpass your business goals.
About the Author
Shawn Byrne, founder and CEO, started My Digital Dentistry after years of developing and executing successful marketing strategies for Venture Capitalists and business owners in and out of the medical field. He saw a growing need for quality digital marketing specifically in dentistry, and had the foresight to create an agency specializing in understanding and solving the unique problems of dentists and their practices from General Dentists to Endodontists.
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