February 12, 2018
by Naren Arulrajah, Ekwa Marketing
If your dental practice doesn’t have a Facebook page yet, you can create one in just a few simple steps.
To unpublish a page
Start with the basics. Make sure your page includes the following:
Your choice of categories and tabs will determine what information is shown, and what page settings are available. Set these options before completing the page.
Facebook allows your page to be listed in three categories, although only one is selected during the setup process. To change or add categories, go to the About section of your page. Look for categories and click the edit button.
You cannot add custom categories, but Facebook offers a wide variety of options. To find a category, begin typing and choose from the dropdown list. Since there is no comprehensive directory of available categories, it can be a bit of a guessing game. Below is a list of currently available dentistry-related categories. However, Facebook frequently changes category options, so try other search terms as well.
Set your page template and tabs to determine what information visitors see. Go to Settings, and select Edit Page:
The About tab is the most important part of your Facebook page. Fill in all available fields as much as possible. The more details you provide for visitors, the better your page will perform.
Tips to take your page to the next level:
About the Author
Naren Arulrajah is President and CEO of Ekwa Marketing, a complete internet marketing company that focuses on SEO, social media, marketing education, and the online reputations of dentists. With a team of 180+ full time marketers, www.ekwa.com helps dentists who know where they want to go, get there by dominating their market and growing their business significantly year after year. If you have questions about marketing your practice online, call 855-598-3320 to speak one-on-one with Naren.
This is required for every dentists who would like to brand their service using Facebook.
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