Dentists turn to marketing after getting brush-off from patients

From the Los Angeles Times – you just know the Kardashians are all over this like a fat kid on a smartee – Kris Jenner is smelling reality TV show with Kim, Kourtney and the other clones dressed up in Playboy bunny assisting uniforms…with cute little Gucci tool belts….


English: Kris Jenner. Original photo by Martyn...

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he economic downturn has taken a big bite out dentists’ revenue and profits, forcing them to hire experts to help increase sales. They’re redesigning websites, pampering their clients and using social media.

December 1, 2011

For a quarter-century, Dr. Terry Vines built his Redlands dental practice the old-fashioned way: one mouth at a time.

Vines sponsored youth soccer teams. He renovated historic buildings around town to build good will. He turned his waiting room into a cozy nook with soft chairs and a big-screen TV.

As business increased, Vines hired more dentists to accommodate his thriving practice, Pure Gold Professionals in Dentistry.

Then the economy tanked, hundreds of patients stopped coming, and Vines decided he needed help.

Scouring the Internet and dental magazines, the 53-year-old dentist discovered a host of marketers and consultants — all promising to make dentistry pay.

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