The Global Leader in Professional Tooth Whitening and Oral Care Products Acquired by Philips, the Makers of Sonicare, Broadening Its Oral Healthcare Portfolio
CULVER CITY, CA, Oct 11, 2010 (MARKETWIRE via COMTEX) — Today, Discus Holdings, Inc. announced that it has entered into a definitive merger agreement with Royal Philips Electronics (aex:PHI)(PHG 32.17, +0.06, +0.19%). Previously privately held, Discus is the global leader in professional tooth whitening products with brands such as Zoom(R)!, BriteSmile(R), and NiteWhite(R). In recent years the Company expanded into other areas including oral care, restoratives, endodontics, and soft-tissue lasers.
Image by waldopepper via Flickr
The transaction is expected to close in the fourth quarter of 2010, pending regulatory approvals. An announcement is expected shortly of a bundled product that will let you watch the news while you shave and bleach your teeth simultaneously
– (joke, just making sure you’re reading)
