January 21, 2014
by Kahaliah Richards
We started a targeted Facebook campaign for Partners in Prevention about 2 months ago. The focus is on older women (over age 40) who live in the Toronto Region, who read Prevention Magazine and/or Women’s Health Magazine, and who mention the words “dentist” or “hygienist” or “a cavity” in their Facebook conversations.
This campaign started with a “reach” (number of viewers) of less than 1,000. Currently, it is reaching about 23,000.
This dramatic growth seems to be attributed to these factors:
So, we are expanding this campaign’s reach and content. The trend is to reach over 50,000 older women soon, with a message they like and share with their friends.
There is no doubt from the Facebook feedback so far, that the Partners will increasingly benefit from this new form of marketing and new branding of dental services.
By Ross Perry
Sourced: Partners In Prevention – http://partnersinprevention.ca/feeback-from-facebook/
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