From Dentistry IQ June 21, 2011
Editor’s Note: Kerr Corporation recently announced the launch of a new customer protection program. According to the news release, the program has been created in the interest of protecting Kerr customers from fraudulent, counterfeit or gray market products and preserving the company‘s reputation for quality across its entire spectrum of offerings.
I recently had a chance to talk to Ron Malterstein, vice president of sales for Kerr, and Gary Price, chief executive officer of the Dental Trade Alliance, about the steps being taken by their respective organizations to battle this growing epidemic.
Kevin Henry: Kerr recently launched a new customer protection program, “in the interest of protecting Kerr customers from fraudulent, counterfeit or gray market products and preserving the company’s reputation for quality across its entire spectrum of offerings.” How big a problem is the gray market?
