June 21, 2016
by Kahaliah Richards
The sustained popularity of Facebook as the leading social media network can be effectively leveraged to promote your dental website. In a highly competitive online environment, you need more than just website promotion and internal SEO to reach your target audience. Social media marketing plays a vital role, and Facebook continues to be the social network with the most active global membership of over a billion users.
The advantage with Facebook is that the network is not only lets you engage directly with people across age groups, but also plays a vital role in search engine optimization for dentists and other healthcare professionals. To begin with you need to build a robust Facebook account for your dental practice and integrate it with your practice website home page.
Many dentists who already have a presence on Facebook may still not have aligned the account with their practice website. The benefit of such integration is that the potential patients who visit your website will have the opportunity to seamlessly cross over to your Facebook business page. At the same time, visitors on your Facebook account will likely cross over to your dental website. Therefore, a simple integration between your Facebook account and your dental website will help to improve your online exposure, visibility and reader engagement levels.
Studies have shown that more than a third of top 10,000 websites have created Facebook integration with their home page. Compared to other social networks, Facebook also leads in terms of generating inbound links from the home page to the social page, which will boost your dental website search rankings. In addition to using Facebook’s official widgets for site integration, you can also use a variety of other links and buttons to direct the target audience to the social network.
Facebook has also recently introduced the Page Plugin feature. This feature will allow you to easily embed and promote your Facebook page on your dental website. Just like on Facebook, your site visitors can like and share your Facebook Page without leaving your website.
For more information, please visit: www.ekwa.com.
By Naren Arulrajah with Vikas Vij
Naren Arulrajah is President and CEO of Ekwa Marketing, a complete Internet marketing company which focuses on SEO, social media, marketing education and the online reputations of dentists. With a team of 140+ full time marketers, www.ekwa.com helps dentists who know where they want to go get there by dominating their market and growing their business significantly year after year. If you have questions about marketing your practice online, call 855 598-3320 to speak one-on-one with Naren.