Oral Health Group

How to Create A Perfect Personal Brand as A Dentist

April 29, 2020
by Michael Gorman

A lot of industry professionals have developed themselves as personal brands and just like them, dentists have no reason not to do this. Developing yourself as a personal brand in dentistry will let the patients you treat know more about you.

It will help them understand you better as a person because they will know a lot more about the expertise you have. To get you started, here are some dental SEO trends that will help you develop yourself as a personal brand:

Build an online presence

The most important step of developing yourself as a brand is building an online presence where people can follow you and get to learn more. The most effective way of doing so is by creating a blog where you will post the content you create about dentistry.

Creating a blog is very easy and you can choose any service provider you prefer like WordPress, Wix or other website creators or content management systems.

You might choose to name the blog with your real name or title it with something different resonating with the personal brand you’re building. Ensure that the website will represents who you are and the intention of creating that blog.

If you wanted to entertain the audience using dentistry content, choose a theme that is fun and attractive to the visitors. Alternatively, if you are building a brand around a professional service, choose a relevant theme that will represent you in a professional manner.

Optimize the website

When you’re creating the website and afterward, you will need to optimize the website structure to be in line with the Google algorithm SEO requirements. The work starts right when you create the blog, if you’d like to set up the website for success in regards to SEO, choose a responsive theme.

A responsive theme has been the centerpiece of SEO because of its fast-loading speed and mobility. Google has made it one of their primary goals to ensure that the experience of its users is the best.

In pursuit of doing that, they have set up Google algorithms that scan through websites to check for certain characteristics. They include fast-loading speed and mobility. If these characteristics aren’t in the structure of the website you’re building, it will be penalized and rank very low.

Another way of optimizing the site is by adding an XML sitemap that will help Google index the pages of the website you’re running much easier and faster.

Use social media effectively

Another very important channel to help boost the efforts you’re implementing to build a personal brand is social media platforms. These channels have been known for spreading news and marketing content far-and-wide and you can even be specific to the audience you’re targeting.

You can open various accounts on social media for dental practice personal branding purposes. There is an example of how this can be successfully accomplished – the Singing Dentist is quite popular on Facebook.

The Singing Dentist decided to use humor with the intention of building himself as a brand in the dental industry. It worked out really well for him because his following exponentially grew and is one of the pioneers of dentists who built themselves as personal brands.

Open social media accounts on various platforms and start sharing the content you have created across them all to grow your following.

Include LinkedIn in the digital marketing strategy you have in mind

You should also include LinkedIn in the digital marketing strategy you’ve developed to build yourself into a brand. LinkedIn can help you gain more exposure and a wider target audience because it usually ranks higher on search engine results pages.

This way, more people get to see you when they search keywords you have used on the content posted under the LinkedIn handle you’re managing.

Not only will having a LinkedIn profile boost search engine rankings but the credibility of the personal brand you are building will be improved. The reason behind this is that LinkedIn is perceived as a professional platform so having a presence on it makes a huge difference.

Remember that a lot of people now depend on the internet before making purchase decisions. In essence, the perception they get after doing a Google search on you will impact whether they choose you or another dentist.

Optimize the content you post

Another point that often gets forgotten is optimizing the content you post itself. For starters, you need to ensure that the content stays relevant to the niche you have chosen, which is dentistry in this case.

Creating content around this should be done so in a qualitative manner and what you write should be informative and authoritative. The content can be further optimized by including keywords that will increase the chances of being visible on search engines.

Use writing and proofreading experts from best paper writing services that provide articles, research papers, medical writing and essay help.

You should go for the best because your entire business is dependent on the quality that you come up with. Your website is the face of your dental practice, so you need to do the very best to make it look attractive to your potential customers.

Don’t forget that the digital world is gradually migrating to voice-activated searches, so using a mix of both regular and long-tail keywords will benefit you.

When you write content for the blog you’re managing, ensure that you have a solid linking strategy that entails outbound links and internal links. The importance of internal links is that it makes customers stay on the site for longer, which might lead to a better conversion rate.

If the content you post is good enough, it might interest viewers who could link it on their blogs.

Be consistent

Once it is all systems go on the digital marketing campaign, it might take a while until the personal brand gains traction and many followers. That might be discouraging and you could possibly consider quitting, but do not!

If you keep at it, the results will be much more glorious than the patience you had to manifest. Within that period of patience, do not think that since you do not have followers that mean you shouldn’t post content.

Instead, ensure that you have a posting schedule that will make sure that every week there is a sufficient amount of posts. Think about this – what would your reaction be if you were invited to a shop only to find that the shop is empty? That’s how the target audience will feel if they are invited to a social media page or blog that doesn’t have content.

The bottom line

Creating a personal brand isn’t very complicated; you just have to possess determination and patience to pull it off successfully. Don’t give up too soon, rather continue being consistent by posting content even though you don’t have many followers yet.

Also, include LinkedIn in the digital marketing strategy you are implementing to get more recognition. Don’t forget to conduct SEO practices on both the website structure and the content you are creating.

About the Author

Michael Gorman is a freelance academic writer and proofreader from the UK who currently works at essay writing service, best essay writing service UK and best essay writing service 2020. His high-level research skills and precision writing makes him a very popular writer in the academic field.

RELATED ARTICLE: 5 Ways to Successfully Market Yourself in Social Media as a Great Dentist

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43 Comments » for How to Create A Perfect Personal Brand as A Dentist
  1. solar system says:

    thank you for sharing this content

  2. Gowtham says:

    Hey Michael !
    Thank you for sharing this information. It is really useful for me to learn more new things about dental branding.

  3. His Secret Obsession says:


  4. This article is great. I like it very much. Thank you!

  5. surviv io says:

    The article I see the need and importance of the information it provides. We hope the article provides such good information in the future.

  6. Stacyaughman says:

    The post is interesting. The article will help you understand how to create a perfect personal brand as a dentist. Creating a brand of your own is very important to succeed in your career as a dentist. You can get more exposure to the rest of the surroundings if you create a brand, and you can do it if you understand the methods that you should follow to make a brand of your own as a dentist. The article will help you to gain knowledge.

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  7. Deryl says:

    Thx my friend!

  8. Thank you for sharing such useful information with us. I have long understood that if you want to become a demanded dentist now, it is not enough to be just an excellent specialist, because you may simply not be known about it. Now you need to be able to interest a person so that he wants to come to you, and not to the nearest doctor. Therefore, now it is so important to be able to advertise your services and stay always in touch with your patients or potential patients. Therefore, I think that your advice will be just right now and are very relevant at the moment, even in such a field like medicine.

  9. drift boss says:

    I was expecting specific information on this matter

  10. Argentics says:

    Hey! A fascinating article that immediately arouses admiration and a desire to learn something else. I was recently faced with working remotely in a computer game development company. This company offered such working conditions, which it is impossible to refuse. So it’s up to you what to do and what to do!

  11. Casket says:

    Great article! Thanks for sharing with us. The article contains all the necessary and important information. I hope that in the future you will continue to share such useful information with us.

  12. Ben Grings says:


  13. Interesting topic, brief, concise, helpful and to the point.

  14. drift hunter says:

    Thanks for the info!

  15. Charly Rich says:

    I have thought so many times of entering the blogging world as I love reading them. I think I finally have the courage to give it a try. Thank you so much for all of the ideas!

  16. This is one of the best websites that I’ve ever come across, all the content displayed is pretty unique and informative and from now onwards I’ll make it a point to go through the website regularly.

  17. Hugo says:

    Thank you for providing us with such valuable information. I’ve long known that being an exceptional specialist isn’t enough to become a sought-after dentist these days, because you could not even be aware of it. Your ideas are so relevant love them

  18. Creating brand for dentists is highly essential because patients visit the dentists by reputation. Although mouth to mouth marketing do most of the marketing, the doctors still need to build a website because it is normal to people search the best dentist in their area. In this post, you have shown the clear way to make a brand.

  19. I like your blog and i appreciate the good quality of content you are posting here.

  20. Coupons says:

    Thank you for providing us so valuable information. I have been a special expert for many days, can’t be a dentist of dentists, because you can’t even realize it. Your idea is so related love

  21. Thank you for the helpful post.

  22. Farid Elsion says:

    Amazing post!S

  23. retro bowl says:

    Very good article, hope you make many good articles

  24. roman davis says:

    It is a piece of interesting news for the students who are completing their degrees in medical science and want to become expert dentists so that they may serve their people by keeping safe their teeth. I appreciate you who have collected such data, which is very reliable for the patients.

  25. These days, it is not enough to just study to be a Doctor or a Dentist. You have to be a Marketer too!

  26. Noritz says:

    Thanks for that article. I really liked your approach to this issue. It is immediately clear that you have studied this issue before writing this article. Many people simply do not understand how important it is to promote a brand or a particular specialist on the Internet. When a problem arises, people go to Google lately and thus the higher you are in the TOP 10, the more profitable you are. So this is very sound advice. Thank you.

  27. Thankful for sharing an especially confounding post. It was really helpful. Keep on sharing more

  28. micha says:

    thank you for sharing such a valuable information with us

  29. C.R says:

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  30. wheredle says:

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  31. Apk Nekopoi says:

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  32. Great post thanks for the update

  33. Areteitech says:

    Great piece of content thanks for sharing

  34. Every individual has his or her own personal brand. It is the one thing that distinguishes you from the rest of the world and sets you apart from your competition.

  35. I’m glad I came across this blog because the information was helpful. Every so often, kindly continue to share articles like this one.

  36. Swiss browns are healthier since they won’t be treated with fungicides throughout manufacture as buttons are. The compost for button mushrooms is another option.

  37. Everybody has a brand. It’s what separates you from the world and your competitors.

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