In response to the development of telemedicine solutions and other innovative healthcare technologies, having a website for a dental clinic is a must. What’s more, a website that is able to drive conversions should both meet modern design and SEO requirements, plus be user-friendly, come with no bugs and save patient’s time. In this article, we will share expert tips on how to design such a website for a dental clinic that will help you with a core business goal—converts your visitors from organic search into patients, and then, into loyal customers.
SEO and Web Design – How Do They Relate?
At first glance, it may seem there is no connection between web design, SEO and dental website marketing. But in fact, all these points are directly interconnected, so let’s trace the logic.
The first impression your website visitors get is always visual. Making the right first impression is the responsibility of a dental website design. The website design for dentists also directly affects the bounce rate. To explain this metric simply, this is the percentage of the visitors who leave a website in five seconds or less after landing on it. The bounce rate is one of the important behavior factors that Google takes into account when ranking your website in SERP, so the lower it is—the better.
The visual aesthetics of your website design isn’t the only thing that affects your bounce rate and SEO performance. The website intuitiveness, clarity, and the opportunity to quickly find the necessary section also matters for the positive user experience, and logically, for marketing.
That is, your website design is the starting point for both marketing and SEO for dentists. Check webdesign-inspiration.com to grab winning ideas that are also trendy in 2021, and we will move to the best practices to develop both a user and SEO friendly website for a dental clinic.
The Best Practices to Design an SEO and User-Friendly Dentist Website at Once
Below are some effective tips to create a website for dental clinics that will be both user-friendly, designed in a modern way, meet the modern SEO requirements and offer users an enjoyable experience. (Yes, even in the context of a dental clinic, it is still possible).
Choose Calming Colors
You know it well—most of your patients are anxious or even afraid when it comes to visiting your clinic. That is, the task is to help them calm down, and you can do it with the help of your website design. Just choose the colors that are associated with trust and calmness on the subconscious level – these are white and blue. And on the contrary, avoid those colors that may cause even more fear, like red and black.
Make It Intuitive
As the next step, make sure your website is intuitive enough to lead the users to the bottom of the sales funnel. To do it, place all the essential information in the website header—this is the section to talk more about your clinic, expertise and doctors. Design the main page in such a way that there is a lot of while space, not so much text, and well-noticeable calls to action.
Try not to overload the website with unnecessary information—for a small dental clinic, even a simple yet well-working landing page will be enough.
Double Check Your Mobile Version
The on-demand economy is growing, so more and more users want to solve their issues as instantly as possible. Scheduling a visit to a dentist isn’t an exception, and the most intuitive way to do it is to use a smartphone. So, you should be sure that your mobile version works as well as a desktop one.
What’s more, your mobile design is pretty important for SEO. Google prioritizes the pages that come with a mobile-friendly design and tracks user behavior factors to decide whether the website can deliver a good mobile experience. Yes, we are talking about the bounce rate we have already mentioned – it works the same way with mobile devices.
Create Short Appointment Forms
One of the goals of creating a dental website is to convert the users from organic search into your patients. For this, add instant appointment forms to your landing page. But make it short—most modern users don’t want to fill in the long lines to schedule a visit. The patient’s name, phone number, and free time slot will be enough to book, and you will be able to ask for additional information already personally.
Add a Chatbot
Why should you have a chatbot on your dental website? The most obvious answer is that a chatbot helps you decrease the workload on the patient support team and your clinic administrators by asking frequent users questions. The less obvious answer is that a chatbot makes users dwell on the web page for longer, showing engaging behavior patterns which directly affect our SEO performance.
Modern users don’t like to call but they like to text so having a chatbot is a perfect win-win for your business SEO promotion and user experience.
Bet at Local SEO
When it comes to promoting a local business in Google search, there is nothing better than local SEO. The essence of this strategy is to use long-tail keywords with the mention of your location in your text. The simplest example is something like “dental services in New York” or “dental clinic near me”. Research the keywords options with the help of Ahrefs, shortlisting the local ones, and embed them in your main page copy.
Improve Your SEO Performance With Backlinks
As the last tip, don’t forget to streamline your website SEO performance with a smart link-building strategy. In a nutshell, this is a way of SEO promotion that implies creating some articles to be published on third-party websites. There are two conditions to create quality blog backlinks and make link building work for your business benefits:
- The website you will post an article on should have the same or almost the same audience as yours
- Your article should contain an organic link to your blog, main page, etc.
This tactic is one of the most effective for boosting SEO performance since the presence of backlinks tells Google your website is authoritative enough to be promoted better. Still, creating backlinks manually takes a lot of time. To save it, you can buy backlinks on legit and proven platforms—click to visit for more.
Meeting the needs of Google and your patients at once may seem challenging but it is still possible. Use the tips we have shared above and improve your website design and SEO step by step. Work on the experience it delivers and marketing. The combination of the efforts will let you achieve positive results in the long run.
About the Author
James Baxter is professional ghostwriter, editor at write my essay and blogger, who loves sharing his experience and knowledge with readers. He is especially interested in marketing, blogging and IT. James is always happy to visit different places and meet new people there.