Did you know there are over 10,000 dentist employers in Canada? And how many specialists are employed there? How many are going to graduate and build their careers? To make sure you stand out, your clinic website has to pop up in the TOP-10 Google results.
And the higher, the better. To achieve such a result, you need a top-notch website and some knowledge in marketing and SEO for dentists.
How to do SEO right in 2021? Here, we share some of the best tactics that aren’t that difficult to implement even for a beginner. They drive great results, both in visibility on search engines and organic traffic.
Accelerate Website Indexation by Search Engines
If your website is new, the most important initial goal is to achieve a quicker site indexation by search engines. There are thousands of pages appearing every day, and SEs need to list all of them.
Google has ‘spiders’ that ‘crawl’ pages to find new ones and assign them to focus keywords. The goal? To help searchers find the most relevant information for their query. And the newer websites take engines more time to find them if there’s no trace.
You can speed up the process in several ways:
- SEO optimization of content.
SEO is mostly about choosing proper keywords for your pages. The rule of thumb is a phrase with a moderate competitiveness rate, not too general, linking you to the local business you represent. Shorter keywords are suitable for the main page, meta data, etc. Long-tail (larger phrases and questions) keywords are more suitable for blog posts.
- High-quality content.
Your website, ideally, shouldn’t only provide information about the business. Consider starting a blog where you’ll provide useful facts and tips connected to your practice. This will encourage more organic traffic in the future, increase your chances to rank higher, and allow you to use more keywords.
- Being mentioned on a credible website as an expert in your field (and in a properly optimized way) will show the ‘spiders’ that you’re worth a priority in the indexation process. Don’t get too crazy with getting backlinks if the site is new, not to cause suspicion.
Take Up Guest Posting with Backlinks
As you get more content on the website and get ready to incorporate the best means of dental website marketing, guest posting comes in handy. Here’s what you should do:
- Find dental websites and blogs that are willing to accept guest posts;
- Write a valuable, unique piece close to the main theme of the chosen sites;
- Negotiate the terms (i.e. making sure the link is permanent, long-time cooperation, mutual benefit, etc.);
- Get your post published;
- Get more traffic from the engaged audience of the source that posted your link.
If this doesn’t sound like something you want to or have time to do, there’s a guest posting service that will help. Adsy offers high-quality backlinks and guest posts on all topics and for all kinds of blogs.
Professional copywriters take time to become fluent in the topic and provide valuable information. The backlink is inserted as a mention of a great expert, a specialist’s opinion credit, and other ways that make it look very organic and encourage click-throughs.
Improve Your Google Ranking
Basically, you want to rank TOP 10 on Google, but keep in mind that it will take time. If a company promises you to bring your site to the TOP-10 in a month (given you have a relatively new source), it’s either impossible or looks very suspicious to the search engines.
Getting a thousand backlinks may get you higher quickly. However, it’s sketchy, and chances are such a dental website will get a penalty.
It’s better to:
- Promote gradually;
- Don’t buy low-quality backlinks;
- Aim for medium to high-rank websites;
- Make sure the sources you cooperate with are credible;
- Check every source that wants to work with you (i.e. post a backlink to their website);
- Invest in a high-quality, up-to-date marketing campaign.
There’s a tool online for every point of the list. Semrush and Moz offer great instruments to find out domain authorities. You can find websites that don’t belong to one root domain to make sure the backlink profile is as diverse as possible.
You can find the most accurate keywords using Google tools. Google and Facebook targeted ads will give another boost in public interest once you find your target audience.
But first of all, find your A-spot. Analyze your website, see what place you take at the moment, what’s your domain score and authority. Look into the tactics of competitors, find gaps, and fill them.
Digital marketing is becoming so crucial for business success, that the range of helpful services, teams, and tools will help you if this is your first encounter with the niche.
Create a Google My Business Account and Increase Social Media Presence
Having a Google My Business opens a lot of doors. You can communicate with customers, answer potential patients’ questions. Addressing reviews using this account is also a very important thing. People value responsiveness.
A simple “Thank you” for a good review or an honest answer to a bad one can complete damage control for a slight reputation issue.
The Business account will also list the info about your clinic. Its address, email, phone number, and, of course, your website. It’s another great backlink and an opportunity for SE algorithms to crawl and index your pages quicker.
Now, social media.
A common mistake of many dentists is the opinion that social media is only for fun and a medical practitioner has nothing to do with it. Have you seen dermatologists’ and therapists’ reactions to videos from TikTok? They are wildly popular!
Try to look for similar profiles on Instagram, and you’ll see a myriad of dentists who don’t even bother to develop their accounts. You can fill this niche, promote your services, share useful information, and post links to your website!
People of all ages need a top dentist. We all get toothaches, starting from young TikTokers and finishing with sophisticated professionals in their 60s on LinkedIn.
Make Sure You Have Backup
If you’re a great practitioner but are far from SEO, analysis, marketing, etc., get yourself a backup. The ideal scenario is hiring a team that will do everything for you. SEO specialists, marketing experts, pro copywriters, and others.
If you want to learn and have more to do with all these processes, have a technical backup. Google Analytics, Adsy, Moz services are all great examples of platforms you can use for the best results.
About the Author
James Baxter is professional ghostwriter, editor at write my essay and blogger, who loves sharing his experience and knowledge with readers. He is especially interested in marketing, blogging and IT. James is always happy to visit different places and meet new people there.