Your dental website will probably have a call-to-action to encourage visitors to fill a form, leave a comment, or call up your office for an inquiry or appointment. You can try to maximize visitor response in your favor, if you website fulfills the following pre-requisites.
User-friendly Web Design
Create an efficient and hassle-free user experience with a professional web design that allows for smooth and seamless navigation. If the visitor spends more time on your site, navigating through a variety of web pages, it increases the chances of a greater involvement with your dental practice.
Choose pleasing colors and fonts for your site that do not distract or disappoint with the reader. Make sure the size of images, videos and graphics does not slow down the website’s download speed. A happy user experience means the visitor is likely to form a positive opinion about your practice.
Concise Web Pages, Clear Call-to-Action
If the web page includes lengthy content, and the Call-to-Action (CTA) is inconspicuous in the very end, most readers may never reach up to that point. Readership typically drops after the first few lines in a web page.
Studies show readership drops drastically after the first few sentences of your message. This means that most users will read your headline and maybe the first paragraph. In fact, 38 percent might not read anything at all.
Therefore, use clear headlines and sub-heads, remain frugal with your descriptions, and use attractive multimedia content wherever possible in order to retain the reader’s interest. You may end the page with an eye-catching CTA button in contrasting color.
Use Patient Testimonials and Reviews
Use positive patient testimonials and reviews, including images and videos wherever possible, to build immediate trust with the readers. Place the testimonials prominently on the home page as well as other pages.
Rather than engaging too much in self-promotion, let the previous patients support your dental practice with their positive comments, feedback and description of their experience with your practice.
By Naren Arulrajah with Vikas Vij
About the Author:
Naren Arulrajah is President and CEO of Ekwa Marketing, a complete Internet marketing company which focuses on SEO, social media, marketing education and the online reputations of Dentists.
With a team of 130+ full time marketers, www.ekwa.com helps doctors who know where they want to go, get there by dominating their market and growing their business significantly year after year. If you have questions about marketing your practice online, call Naren direct at 877-249-9666.
