September 27, 2017
by Jackson Hadley, My Social Practice
Getting consistent engagement is crucial to helping new patients find you on social media, but it can be difficult for practices just starting out on Facebook or Instagram. Don’t ignore your greatest resource in this situation — your team members.
We talk a lot about turning patients into advocates for your dental practice, but just about all the same principles can and should be applied to turning <strong>team members</strong> into advocates for your practice!
Your team members are likely connected on social media to thousands of ideal potential patients in your area, and if you’re not leveraging those connections, you may be missing out on reaching hundreds of people that would have a high chance of scheduling an appointment with you.
We say “leverage your team members’ connections,” but don’t read that the wrong way. We’re not saying to encourage your team members to sell dentistry to their friends on social media. The smarter approach is to encourage your team members to simply interact with your practice’s posts — sparking some engagement and helping more people see them.
3 Simple Things Your Team Members Should Do When Your Practice Posts
First off, remember that team member participation in your social media efforts needs to be strictly voluntary. People are protective of what they choose to post and endorse on their personal social media accounts, and you need to respect that. But, when done correctly, team social media engagement builds unity and relationships.
Here’s what your team members should do when you post to your practice’s social media pages:
Make Social Media a Team Effort
Dental practices new to social media marketing sometimes find it difficult to get the ball rolling, but involving the entire team makes it so much easier. Bring these items up in your next staff meeting, and work together on creating social media content that your team would be proud to share!
About the Author
Jackson Hadley is a marketing strategist with My Social Practice, which provides a complete social media marketing solution for dental, orthodontic and optometric practices. A public relations specialist, Jackson combines the advertising and trust-building aspects of social media to help businesses connect authentically with their communities.