February 18, 2012
Dental marketing specialist Nitin Chhoda specializes in patient attraction and retention for small practices and says a patient newsletter is one of the best marketing tools a dentist can employ for patient retention and attraction in 2012. It’s a cost effective measure that offers multiple ways of educating, marketing and building rapport with patients.
Denville, NJ (PRWEB) February 17, 2012 “A regular newsletter is the easiest and most economical way to get the attention of established patients and generate referrals of new clients,” said Chhoda. “It provides a huge boost in credibility, but to be successful, there are certain elements that every newsletter must contain.” Content – Rich visuals and content that entertains and informs is an essential component of any patient newsletter. Chhoda noted that content must offer timely and relevant information and one of the ways to accomplish that is by theming articles to specific months or seasons or the availability of special offers. Content must be presented in an authoritative way, but it’s critical that the tone be friendly and non-aggressive.
Read more A quick GOOGLE search of dental newsletters brought 4.6M hits in .22 seconds – check it out
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