As a busy dentist, it can be very challenging for you to find time to manage your social media networks effectively. The easier way may be to delegate the task to a professional social media management firm or hire an in-house expert to handle your online promotion strategy. However, if you are keen to manage your Twitter account personally, you can still achieve your desired goals without spending too much time – provided you apply the right strategies and use the right tools.
To begin with, you need to streamline your Twitter handling so that every minute of your time on this social network is utilized productively. You can start by creating lists – a capability that Twitter provides. Lists will let you categorize the people whom you follow, which could include potential patients, existing patients, peers, employees, friends and others. The lists can be kept private or public as per your needs.
As a second step, you can compile a collection of online sources such as eminent blogs, websites and online publications that carry the latest news, articles and information of interest to you and your target audiences. Twitter is not just about providing your own views and comments, but many followers on this network are also looking for interesting links from a variety of sources.
You can check out automated services such as Digg or Feedly, which can deliver you the content of your interest on a daily basis. You can choose the best items from such content to share with your Twitter audience. Once you have organized the targeted lists of audiences and made way to receive daily content, you will not need more than 10 minutes per day on average to create significant engagement on Twitter. It will eventually boost the prospects of your dental practice as your following multiplies over time.
By Naren Arulrajah with Vikas Vij
About the Author:
Naren Arulrajah is President and CEO of Ekwa Marketing, a complete Internet marketing company which focuses on SEO, social media, marketing education and the online reputations of Dentists. With a team of 130+ full time marketers, www.ekwa.com helps doctors who know where they want to go, get there by dominating their market and growing their business significantly year after year. If you have questions about marketing your practice online, call Naren direct at 877-249-9666.
