January 12, 2015
by Kahaliah Richards
A majority of large, medium and small organizations as well as professional practices have recognized the importance of digital transformation to stay ahead in the information age.
It is time to take a close look at your dental marketing approach and strategy to determine whether your practice is geared up to engage effectively with potential patients at every digital touch point in the patient experience lifecycle. Have you realigned your marketing budget to focus on site redesign, mobile compatibility, search engine optimization, organic link building, and content building for your dental website?
Social media has emerged as a game changer in digital transformation for many professionals. It is important to have a well thought out social media marketing strategy in place, and integrate it effectively with the rest of your online marketing efforts.
Online reputation building is another key aspect of the digital age for dental practitioners. Potential patients may like to learn about you through online reviews and comments provided by other patients about your practice. A proactive online reputation building approach can help ensure a fair, balanced and positive brand image and positioning for your practice.
A successful digital transformation strategy is an ongoing process, and not a temporary marketing campaign. It involves constantly staying ahead of the changes introduced by search engines and the emergence of new online technologies, techniques and innovative search, social and mobile solutions. The rewards of this consistent digital marketing approach can be very substantial over a period of time.
Your dental practice can continue to reap the dividends year after year, as long as the digital marketing strategy remains actively in place on a sustainable basis. A higher degree of patient satisfaction and patient loyalty, greater engagement and accessibility, and strong brand value are some of the indirect rewards that will let you stay a dominant player in a hyper competitive marketplace.
By Naren Arulrajah with Vikas Vij
About the Author:
Naren Arulrajah is President and CEO of Ekwa Marketing, a complete Internet marketing company which focuses on SEO, social media, marketing education and the online reputations of Dentists.
With a team of 130+ full time marketers, www.ekwa.com helps doctors who know where they want to go, get there by dominating their market and growing their business significantly year after year. If you have questions about marketing your practice online, call Naren direct at 877-249-9666.
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