Ivoclar Vivadent Press Conference at the IDS

Picture.jpgMy recent trip to the IDS in Cologne, Germany kicked off with the Ivoclar Vivadent press conference, held on Monday, March 21st.

Mr. Robert Ganley, CEO of Ivoclar Vivadent AG, was “pleased to report a significant sales growth of 9.5% for the business year 2010”. Company performance was strong in all global markets–sales in Europe increased 10% and sales in North America were up by 19%. Total Asia sales increased 19% also.

The 2010 sales increase was driven by increases in in key product categories and product brands. Growth rates in All-Ceramics, Cementation, Adhesives, Artificial Teeth and Equipment significantly exceeded market growth. According to Mr. Ganley, “we follow a simple formula which is to listen to our customers and try to deliver innovations that create opportunities.”

Ivoclar Vivadent targets growth in 2011 in excess of market growth. According to Mr.Ganley, they will focus on innovative materials systems for quality esthetic dentistry, continuing expansion into new markets and strengthening current market organizations.