Oral Health Group

Marketing GENIUS – iPad 2 launch attracts thousands in New York City


March 12, 2011
by ken

The purpose of this entry has nothing to do with the iPAD2 – rather it has everything to do with how to market, how to create the perception of need, the nuance and subtlety of want and the reality that when to market is equally as important as how to market. CREATE THE BUZZ……….marketing in a world of endless information flow is all about the number of times something is “put out there”, where it’s positioned, and how you brand as well as who is doing the branding…..once you establish a track record,you build on that process. This applies to dental websites and external marketing,but it is most imperative in what you do to INTERNALLY MARKET and that relates to endless and perpetual awareness marketing. Your most effective marketing strategies relate to creating a culture of loyalty not just loyalty……………..copy genius……………………..READ ENTIRE McARTICLE and BUY THE STOCK
By Jeffrey Van Camp
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Apple has upped the game for successful product launches. Due to its 5 p.m. debut time, the iPad 2 drew a crowd of thousands during its launch in NYC.

Well, no one can doubt Apple’s genius today. Instead of launching the iPad 2 at midnight or early in the morning, Steve Jobs and Co. chose to launch its new flagship tablet at 5 p.m. on a Friday, allowing almost anyone the opportunity to hop in line around the country, or just crowd in to see what the fuss is about.

I stopped by the Apple Retail Store on 5th Avenue in New York City around 4:30 p.m. EST to see this crowd, which kept swelling to eventually fill the entire city block by 5:30 p.m. Traffic cops were on site to keep traffic moving and hundreds of onlookers were snapping pictures of the masses, often on smartphones and tablets. I’ve heard reports that similar crowds gathered in other NY area stores.

Below are a few images I took on my Motorola Droid. Please note that I am not a professional photographer by any stretch. Captions are included!  

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