While you make online content marketing efforts to promote your dental practice, it is also important to assess where your marketing campaign is going and what kind of an impact it is making to help achieve your marketing goals.
Use Google Analytics
Google Analytics is the most popular web analytics service on the Internet. The basic features of the service are provided without any charge. Comprehensive reports about the visitor activity on your dental website or blog can be obtained. You can segment and filter the reports according to the needs of your practice.
Google analytics will tell you which parts of your content are more popular, and how much traffic your latest promotional offer is driving to your website. You will learn about what type of articles and blog posts are able to draw maximum readership and response.
Google Analytics will also tell you where the visitors on a particular web page came from (referrals), the average time they spent on the page, and their geographical location. You can identify the low performing pages on your site, and re-work on them in a focused manner to improve overall visibility.
In addition to Google Analytics, you may also consider using tools such as SEMrush.com. This tool will let you know which of the keywords are driving more traffic to your site or blog content. You can input the URL of a particular web page into SEMrush to know about various keywords and key phrases that your content is ranking for in Google search.
Evaluate Content Shares
One of the key measures of success of the content on your dental website or blog is how many people are sharing it with others through social media or other online forums. You can make use of leading content share analytic tools such as BuzzSumo.com to identify what type of content is working well for you, and who the key influencers are that you should be engaging with, through social media and other networks.
With BuzzSumo, you can search for your website domain to see the number of shares on content which has been published on your dental site. If you publish articles, columns or blogs in your name on other sites, you can also search for your name to see the number of social shares such content is generating.
By Naren Arulrajah with Vikas Vij
About the Author:
Naren Arulrajah is President and CEO of Ekwa Marketing, a complete Internet marketing company which focuses on SEO, social media, marketing education and the online reputations of Dentists. With a team of 130+ full time marketers, www.ekwa.com helps doctors who know where they want to go, get there by dominating their market and growing their business significantly year after year. If you have questions about marketing your practice online, call Naren direct at 877-249-9666.
