May 16, 2011
From Dental IQ
RESEARCH TRIANGLE PARK, North Carolina–Netsertive, an online ad technology company, has announced the creation of a dedicated dental industry offering.
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The offering is in response to the growing need for dental practices to better target local consumers and be discovered online,even as they provide services “offline.” Netsertive’s technology platform, time-tested in several other similar industries, specifically addresses the needs of local practices to help them reach new patients and promote their practices with previously unavailable local targeting ability.
According to a 2010 study from media consulting firm BIA/Kelsey, 97% of consumers now use online media when researching products or services in their local area. Netsertive helps local dental practices–and their specialty product manufacturers–embrace this new reality by enabling them to more efficiently transform online discovery into qualified appointment requests.
“Online search has become the first step for consumers researching local products and services, and this has quickly extended to dental practices,” said Brendan Morrissey, Netsertive’s CEO.
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