From AH HA Insights
Introduction: Dentistry 2.0
For many Americans the Internet has become a credible source of health information. Medical sites like WebMD, MayoClinic.com, Vitals.com, Healthgrades.com and others offer unprecedented access to health information to feed this growing consumer appetite for health information. According to a recent survey by Pew Research Center‘s Internet and American
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Life Project, 61 percent of Americans turn to the web for online medical advice and information. This trend will certainly grow as the penetration of the Internet and mobile devices continue to grow and change the way Americans demand,search,and consume media.
At the same time, healthcare professionals, including dentists are seeking the best possible position online by developing websites for their practice, and increasingly using tools like search engines (organic and pay per click), blogging, and social media. Although dentists have been using the web to promote their practices in the United States by spending thousand of dollars each year on the medium, aggregate data on quality of dental websites in terms of user experience, search engine friendliness, and patient conversion rates are not readily available in the marketplace. Now dentists are speeding ahead into the wild west of social media and staking their claim on properties like Facebook.
