Oh! That’s Easy! Oh! That’s Brilliant! Oh! That’s Opalescence! shhh, this is called product placement

Ida Baghoomian, Public Relations Manager 
(801) 553-4243 
Steve Clark, Senior Brand Manager Whitening 
(801) 553-4303 

SALT LAKE CITY, UTAH- February 2011 -Opalescence makes another striking statement with the launch of Opalescence Oh! at the Chicago Midwinter Dental Meeting this month. Unit-dose disposable bulbs filled with Ultradent’s award-winning, sticky,viscous Opalescence whitening gel are unlike any other. Opalescence Oh! It’s easy,it’s brilliant – it’s Opalescence. 

Opalescence Oh! is one of two new additions to the Opalescence line. The disposable, , unit-dose bulbs in Opalescence Oh! take the guesswork out of the application process. After removing the bulb’s cap, the gel fills a single custom whitening tray avoiding waste or mess. And, Opalescence Oh! contains the time-tested Opalescence gel and patented potassium nitrate and fluoride formula for increased enamel strength, minimized sensitivity, reduced risk of caries and a brilliantly striking smile! Opalescence Oh! is available in 10, 15, 20, and 35% carbamide peroxide options in mint, melon and regular flavors. 

Ultradent will also introduce Opalescence Boost in a stronger, faster and easier formulation for in-office whitening. Opalescence Boost 40% PF is one of the strongest in-office whitening products available! The new formulation (which still doesn’t require a light) has allowed for a reduced treatment time of 40 minutes (two 20 minute applications)! Also, the kits now include OpalDam Green for a more visible gingival barrier and easier application. 

Don’t miss the launch of these two new brilliant additions to the Opalescence line at the Chicago Midwinter Dental Meeting. Their introduction is sure to leave you saying “Opalescence did it again!” For more information, please visit www.opalescence.com or call us at 1-800-552-5512. 

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