May 18, 2011
Non-profit leads coalition of strategic partners to effect nationwide increase in screening and awareness efforts
NEWPORT BEACH, Calif., May 18, 2011 /PRNewswire-USNewswire/ — Oral cancer is an insidious disease that too often is not discovered until very late in its development,as it might not produce symptoms the average person may notice. By then treatments are less effective,and because of late discovery in far too many patients, it has a five year survival rate of only about 46%, much lower than cancers we commonly hear about. Oral cancer has existed outside the awareness of much of the public, yet it will take one life, every hour of every day in the U.S. This year the combination of unprecedented efforts by the relatively small, non-profit Oral Cancer Foundation, a coalition of strategic partners they formed, and a dose of celebrity power, created what might be called a perfect storm; and one that potentially will change public awareness of one of the few cancers that is actually increasing in incidence in the U.S.