Blogs

February 15, 2021 News BlogsMarketing strategiesPractice managementSocial media

Facebook, Instagram, and TikTok Trends to Grow your Practice in 2021

by Naren Arulrajah, Ekwa Marketing

The year is still fresh, and there are ripe social media opportunities for the picking. Some of those opportunities are disguised as “trends.” By understanding of-the-moment consumer preferences and demands among top platforms – Facebook, Instagram, and TikTok – you…

February 10, 2021 News BlogsMarketing strategies

How To Write Advertisements That Attract a Young Audience

by James Baxter

Every young internet user is bombarded with so many ads that it now takes a really impressive one to get their attention. This content saturation is a problem in every industry. That’s why you see designers and essay writers refining…

February 8, 2021 News BlogsPractice management

The Pros and Cons of On-Premise vs Cloud-Based Dental Software Hosting

by Sandro Persia, Logic Tech Corp

Each type of dental management software has its pros and cons. There’s no correct answer for what the best solution is, as you should be looking at which one best suits the needs of your office. Below are some comparisons…

February 3, 2021 News BlogsPractice management

Don’t Leave Patient Prep to Dr. Google

by Charles Sutera, DMD, FAGD

As dental practitioners, root canals, dental surgery, and other procedures are so commonplace we may forget that for most patients, they are a first-time experience. But the success of any procedure depends at least in part on the patient—how well…

February 1, 2021 News BlogsMarketing strategiesPractice management

Branding Your Practice After COVID: What You NEED to Know to Stand Out From the Crowd

by Shawn Peers, DentalPeers

Let’s admit it…as dental professionals, we love to nerd out! Nothing excites us more than new technologies that can really enhance the level of dental care we can provide to our patients! Even office and communication technologies are beginning to…

January 27, 2021 News BlogsPractice management

Eco-ing Our Way to a Greener Dental Future

by Dr. Sonal Bhoot, DMD

The eco-friendly dental practice is an important consideration that every dentist can make when it comes to protecting our environment. With an increasing trend in global warming, the dental office also plays a role in the destruction of nature. By…

January 25, 2021 News BlogsDental OfficeOffice designPractice management

Energy Efficient Design Options for Dental Offices

by Beau Peters

Starting and maintaining a dental practice is an exciting step in one’s career but it can also be a huge undertaking. There is a significant deal of planning when it comes to a practice’s design and utility. Additionally, as the…

January 20, 2021 News BlogsMarketing strategiesPractice management

How Podcasting Can Boost Your Dental Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

January 18, 2021 News BlogsPractice management

4 Most Common Types of Cybersecurity Threats

by Nightfall

There’s every indication that the pandemic is changing the nature of cybersecurity. Online threats are evolving to match our new remote-work paradigm, with 91% of businesses reporting an increase in cyberattacks during the coronavirus outbreak.  Hackers are getting more and…

January 13, 2021 News BlogsMarketing strategiesWebsites

Attract New Patients in the New Year: 5-Plus Ways to Improve Your Website’s Bounce Rate

by Naren Arulrajah, Ekwa Marketing

As we enthusiastically jump into a new and better year, there is no better time to take a closer look at your office’s online “home”—its website. One way to gauge the performance of your website is by identifying and understanding…

January 11, 2021 News BlogsPractice management

Dental Software: On-Premises vs. Cloud vs. Hybrid

by Sandro Persia, Logic Tech Corp

When looking to get a new dental management software, there are many factors at play that determine which software is best suited for your office. One major consideration for dentists is where the software is hosted – on-premises or in…

January 6, 2021 News BlogsDental HygienePractice management

Signs You’re Working With A Good Dental Hygienist

by Dr. Megan Peterson Boyle

What do you think makes for a good dental hygienist? If you are one or are planning to become one, what qualities should you possess? If you’re a dentist looking to partner with a dental hygienist, how will you know…

January 4, 2021 News BlogsPractice management

The More Things Change, The More They Should NOT Remain the Same!

by Shawn Peers, DentalPeers

Welcome to 2021! I hope that you and your loved ones have managed to remain healthy and safe throughout the Holiday Season! Every year at this time, we have likely just finished reflecting on the year that was and are…

December 30, 2020 News BlogsPatient ManagementPractice management

Make Regular Appts and Dental Emergencies Work Together

by Amanda Duffy, Rockwest Dental

A well-organized appointment system is a cornerstone of successful scheduling, but even the best-laid plans can turn to chaos with an unexpected occurrence, such as a dental emergency. How to manage your regular appointments and dental emergencies efficiently is key…

December 28, 2020 News Blogs

Treating Patients with Dental Phobias

by Jennifer Grzebien, RDH

So many suffer from dental phobias and the anxiety they suffer with can be a huge barrier to care. Some may go years without seeing a dental hygienist or a dentist. As a dental hygienist, I have seen how dental…

December 23, 2020 News BlogsMarketing strategiesPractice managementSocial mediaWebsites

Three Essential Elements of Dental Marketing

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

December 21, 2020 News BlogsCommunity outreachMarketing strategiesPractice Management

Grow Dental Practices with These Simple Email Marketing Tips

by Thomas Glare

Dental medicine is one of those spheres that does not fully use the power of digital email marketing. While most people get dozens of emails from online and local stores they’ve ever shopped with, few dental practitioners take care to…

December 18, 2020 News Blogs

Protecting the Rest of Us

by Jeffrey M. Martin, D.D.S. (Ret.)

You don’t have to be Canada’s Top Doctor to observe some human behaviors and the Covid-19 numbers. In a local pharmacy which is part of Canada’s largest chain, there is one person working in the dispensary who very frequently wears…

December 16, 2020 News BlogsMarketing strategiesPractice management

A Guide to Identifying Opportunities, Reframing Goal-Setting in a COVID-19 New Year

by Naren Arulrajah, Ekwa Marketing

As we eagerly shed 2020 and await with cautious optimism the year ahead, not unlike other industries, thought leaders in our “space” are prognosticating on what dentistry will look and feel like in a post-COVID-19 era. It is the season…

December 14, 2020 News BlogsComputer softwareSocial networkingTechnologyWebsites

How Can Dentists Improve Dental Care Using a Mobile Application?

by Juned Ghanchi, CMO at IndianAppDevelopers

Like most other healthcare niches, dental and oral care facilities and experts have started to adopt mobile apps. Many dental care facilities have started to utilize mobile apps to the advantage of dental care treatment and practices. There is no…