Blogs

How Do I Improve the Quality of Human Interaction at Patient Contact Points?

You may recall in my last blog, I discussed technological changes that could become the norm in your office by 2020… just 17 months away. My focus was on how the digital office could reduce the human contact points with…

Building Trust in Your Dental Practice Through Social Proof

When it comes to growing a flourishing practice, we all understand that trust is critical. Trust pushes a prospective new patient across the line to call your practice for his or her first appointment. Trust retains patients and decreases attrition,…

Best Practices For Your Dental Visual Marketing Campaign

Design 911: State Your Emergency

So you have gone through dental school, have been the top student in your year, outperformed your peers in almost any field of activity you have undertaken; you are smart, driven and capable, but you suddenly feel lost and helpless…

Four Tips to Improve Online Visibility

Making the Most of Our Contact Points

Tracking expert predictions on future trends in dentistry is one of the things a geek like me enjoys. Planning for the future requires us to anticipate the future. We may not be right in our predictions…but it never hurts to…

5 Quick and Effective Dental Marketing Tactics

Effective dental marketing is key to running a successful practice. However, finding time and making it a priority is much easier said than done. Here’s a checklist to help you prioritize quick yet beneficial marketing tactics to make a positive…

Get Your Patients Excited About Getting Braces with These 7 Orthodontic Tips

A lot of your patients probably get skittish prior to getting braces right? The best way to calm them down is by reminding them why they are getting braces in the first place and how they will benefit from them.…

How to Boost Localized Search for Your Website?

Local search is proving to be one of the most prominent trends in 2018, and is likely to maintain its position among optimization factors in the year 2019 as well. Local search optimization is now a key determining factor in…

Create Interesting Dental Online Content and Website Presentation

Reflections on Golden Girls of Dentistry Cruise… and Why Men Should Be Behind It!

I am writing this blog as I fly home to Ottawa from New Orleans having just finished spending a few days on the Golden Girls of Dentistry Cruise for 2018. I know many of you are asking the same question…Shawn…what…

How to: LinkedIn

    Setting Up Your Personal Profile Choose a Professional Photo: Most people have a LinkedIn profile, but too many people use their Facebook profile photo. LinkedIn is a professional platform, so present yourself as such. Career Experience: Consider this…

6 Digital Marketing Strategies to Win More Patients for Your Dental Practice

Winning new patients and maintaining the loyalty of the existing ones can be challenging, but it should be the ultimate goal for any competent dental practice. It involves committed efforts, but the results are well worth it. Maintaining your rapport…

5 Tips to Reinvent Your Orthodontic Practice

As an orthodontist who runs a private practice, you must focus on the business side of things instead of just the medical aspect. It is a good idea to analyze how to run your office in order to reduce your…

Why Your Dental Marketing Needs To Go Mobile

Dental Coverage Could Impact Your Patient Treatment Acceptance

“Selling” treatment is a challenge for many dentists. Treatment can be costly and it is not easy to convince some patients there is value when they do not “feel” they have a problem. Bottom line…bleeding gums are not a big…

Need to Know: Waiting Times and Patient Satisfaction

How to: Choose the Right Topic for Your Dental Website

Online Reviews and Testimonials: Everything You Need to Know

We live in a digital era where people can find any information they want on their smartphones at the touch of a button. People spend more time on their smartphones than ever before and they rely on online reviews and…

How Much Can One Viral Video Be Worth to Your Dental Practice?

When you’re working on a fun video to post to your dental practice’s Facebook page, your team might stop and ask “Wait, how again is this going to help us grow the practice?” Here are some real, tangible ways it…