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Blogs
5 Content Marketing Trends for Dentists in 2019
by Ekwa MarketingStart 2019 By Telling Me What You See!
by Shawn Peers, DentalPeersWhen you look around your office, tell me what you see. We all know that first impressions matter and creating a positive patient experience can start with the first impressions created by visual cues from our surroundings. So it is…
Consider Pay-Per-Click Advertising to Promote Your Dental Practice
by Naren Arulrajah, Ekwa MarketingOne effective way to create visibility for your dental practice is to use digital marketing avenues. By choosing search-related advertising techniques such as pay-per-click (PPC), information about your products and services will reach persons who would otherwise have never heard…
Two Proven Marketing Ideas for Your Dental Practice
by Ekwa MarketingDoes Your H.I. Need an Upgrade?
by Shawn Peers, DentalPeersMany of you may have noticed the recent trend in my blogs where I have been focusing on how technological evolution is impacting dentistry. While I could never be mistaken for a “techie”, the idea of considering how innovation is…
Which is Better for Dental SEO: Podcasting or Blogging?
by Naren ArulrajahAbout two decades ago, when the internet was still developing, one of the common doubts in the mind of small businesses was whether a website should be included as a part of their marketing strategy. However, now a website has…
Press Visibility for Your Practice
by Ekwa MarketingHow to Establish Your Thought Leadership Through Guest-Posting
by Naren Arulrajah, Ekwa MarketingGuest posts are becoming popular these days. But why would someone write a guest post or produce a guest column at someone else’s website in the first place? The fact is that many professionals find a guest post as a…
Rise of the Dental Machines?
by Shawn Peers, DentalPeersMany markets across Canada are experiencing a serious shortage in qualified team members across all positions. Whether you are looking for a dental assistant, hygienist or admin team member, gone are the days of having multiple candidates to choose from.…
Should Your Dental Marketing Strategy Include 24-Hour Content?
by Jackson Hadley, My Social PracticeWith Instagram stories and Snapchat, you might ask, “Why would I go through the trouble of creating posts for my practice’s pages if they’ll just be gone after a day?” This is why it’s worth your time. As social media…
Instagram Creates New Opportunities for Dental Marketers
by Ekwa MarketingTop 5 Trends in Cosmetic Dentistry
by Dr. Megan Peterson BoyleThere was a time when so many people were requesting veneers it dominated the industry. The same can also be said of teeth whitening that makes teeth whiter than white. These days, however, dentists are pushing for aesthetic dentistry that…
Optimizing Dental Website Content After It Goes Live
by Naren Arulrajah, Ekwa MarketingQuite a few elements of content marketing can be anticipated and controlled. However, the same cannot be said of audience response. What would you do if some content that you have generated does not elicit the desired results? According to…
Using Technology to Enhance, Not Eliminate, Patient Interaction
by Shawn Peers, DentalPeersMy last blog on the legalization of cannabis did alter my recent focus on how technologies, not yet widely used in dentistry, are making their way into our industry. For some, “new” technology is a source of stress. It “de-personalizes”…
Finding a Job When Coming Out of Dental School
by Elizabeth Heron, i Resume Cover LetterCongratulations on finishing dental school and waiting for your license to become active! Do you have a career plan set in motion or are you just beginning to test the waters and see what the booming market has to offer?…
Tips for Dentists on Treating Anxious Patients
by Amanda McIntyre, Dental Studio 1016 Ways to Boost Your Dental Blog Traffic Without Adding New Posts
by Naren Arulrajah, Ekwa MarketingThe common belief in the world of online marketing is that in order to generate more traffic, it is important to generate more content. Digital marketers typically follow the principle that a larger number of web pages and blogs can…
Tips to Analyze Your Dental Digital Marketing Performance
by Ekwa MarketingLegalizing Cannabis: How to Prepare Your Practice
by Shawn Peers, DentalPeersLegalized pot is coming just in time for Hallowe’en and it could be scary for your practice if you’re not ready! Welcome back from the lazy days of summer! Getting back into gear for end of the year can be…
Your New Dental Office: 12 Ways to Prepare for What’s Ahead
by Kathryn Gaysinsky, De Style DesignYou are excited to start making your dream of ownership a reality and already see yourself welcoming your very first patient into the practice – but how do you get there? After the first information session we hold with our…