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Blogs
Press Visibility for Your Practice
by Ekwa MarketingHow to Establish Your Thought Leadership Through Guest-Posting
by Naren Arulrajah, Ekwa MarketingGuest posts are becoming popular these days. But why would someone write a guest post or produce a guest column at someone else’s website in the first place? The fact is that many professionals find a guest post as a…
Rise of the Dental Machines?
by Shawn Peers, DentalPeersMany markets across Canada are experiencing a serious shortage in qualified team members across all positions. Whether you are looking for a dental assistant, hygienist or admin team member, gone are the days of having multiple candidates to choose from.…
Should Your Dental Marketing Strategy Include 24-Hour Content?
by Jackson Hadley, My Social PracticeWith Instagram stories and Snapchat, you might ask, “Why would I go through the trouble of creating posts for my practice’s pages if they’ll just be gone after a day?” This is why it’s worth your time. As social media…
Instagram Creates New Opportunities for Dental Marketers
by Ekwa MarketingTop 5 Trends in Cosmetic Dentistry
by Dr. Megan Peterson BoyleThere was a time when so many people were requesting veneers it dominated the industry. The same can also be said of teeth whitening that makes teeth whiter than white. These days, however, dentists are pushing for aesthetic dentistry that…
Optimizing Dental Website Content After It Goes Live
by Naren Arulrajah, Ekwa MarketingQuite a few elements of content marketing can be anticipated and controlled. However, the same cannot be said of audience response. What would you do if some content that you have generated does not elicit the desired results? According to…
Using Technology to Enhance, Not Eliminate, Patient Interaction
by Shawn Peers, DentalPeersMy last blog on the legalization of cannabis did alter my recent focus on how technologies, not yet widely used in dentistry, are making their way into our industry. For some, “new” technology is a source of stress. It “de-personalizes”…
Finding a Job When Coming Out of Dental School
by Elizabeth Heron, i Resume Cover LetterCongratulations on finishing dental school and waiting for your license to become active! Do you have a career plan set in motion or are you just beginning to test the waters and see what the booming market has to offer?…
Tips for Dentists on Treating Anxious Patients
by Amanda McIntyre, Dental Studio 1016 Ways to Boost Your Dental Blog Traffic Without Adding New Posts
by Naren Arulrajah, Ekwa MarketingThe common belief in the world of online marketing is that in order to generate more traffic, it is important to generate more content. Digital marketers typically follow the principle that a larger number of web pages and blogs can…
Tips to Analyze Your Dental Digital Marketing Performance
by Ekwa MarketingLegalizing Cannabis: How to Prepare Your Practice
by Shawn Peers, DentalPeersLegalized pot is coming just in time for Hallowe’en and it could be scary for your practice if you’re not ready! Welcome back from the lazy days of summer! Getting back into gear for end of the year can be…
Your New Dental Office: 12 Ways to Prepare for What’s Ahead
by Kathryn Gaysinsky, De Style DesignYou are excited to start making your dream of ownership a reality and already see yourself welcoming your very first patient into the practice – but how do you get there? After the first information session we hold with our…
3 Steps to Generate Leads for Your Dental Practice Through Content Marketing
by Naren Arulrajah, Ekwa MarketingGenerating leads online is at the core of every business today, but all lead-generation efforts don’t yield the same results. This is because there are no standard, protocol-like regulations to make things absolutely clear for digital marketers. Online dental marketing…
How to Create a Unique 5 Star Dental Practice
by Shen ChaoRunning a dental practice can be stressful, and at times it can be difficult to remember the reasons you went into medicine. Good dental practice management keeps your patients smiling, which is good for both your wallet and mind. Happy…
Email Marketing: How to Write a Better Subject Line
by Ekwa MarketingHow Do I Improve the Quality of Human Interaction at Patient Contact Points?
by Shawn Peer, DentalPeersYou may recall in my last blog, I discussed technological changes that could become the norm in your office by 2020… just 17 months away. My focus was on how the digital office could reduce the human contact points with…
Building Trust in Your Dental Practice Through Social Proof
by Jackson Hadley, My Social PracticeWhen it comes to growing a flourishing practice, we all understand that trust is critical. Trust pushes a prospective new patient across the line to call your practice for his or her first appointment. Trust retains patients and decreases attrition,…