Oral Health Group

Blogs

November 19, 2018 News BlogsMarketing strategies

Press Visibility for Your Practice

by Ekwa Marketing
November 12, 2018 News BlogsSearch engineSocial networking

How to Establish Your Thought Leadership Through Guest-Posting

by Naren Arulrajah, Ekwa Marketing

Guest posts are becoming popular these days. But why would someone write a guest post or produce a guest column at someone else’s website in the first place? The fact is that many professionals find a guest post as a

November 5, 2018 News BlogsPractice OperationsTechnology

Rise of the Dental Machines?

by Shawn Peers, DentalPeers

Many markets across Canada are experiencing a serious shortage in qualified team members across all positions. Whether you are looking for a dental assistant, hygienist or admin team member, gone are the days of having multiple candidates to choose from.

October 29, 2018 News BlogsPatient educationSocial media

Should Your Dental Marketing Strategy Include 24-Hour Content?

by Jackson Hadley, My Social Practice

With Instagram stories and Snapchat, you might ask, “Why would I go through the trouble of creating posts for my practice’s pages if they’ll just be gone after a day?” This is why it’s worth your time. As social media

October 22, 2018 News BlogsMarketing strategiesSocial media

Instagram Creates New Opportunities for Dental Marketers

by Ekwa Marketing
October 15, 2018 News BlogsCosmetic / AestheticTrends in Dentistry

Top 5 Trends in Cosmetic Dentistry

by Dr. Megan Peterson Boyle

There was a time when so many people were requesting veneers it dominated the industry. The same can also be said of teeth whitening that makes teeth whiter than white. These days, however, dentists are pushing for aesthetic dentistry that

October 8, 2018 News BlogsWebsites

Optimizing Dental Website Content After It Goes Live

by Naren Arulrajah, Ekwa Marketing

Quite a few elements of content marketing can be anticipated and controlled. However, the same cannot be said of audience response. What would you do if some content that you have generated does not elicit the desired results? According to

October 1, 2018 News BlogsPractice managementPractice OperationsTechnology

Using Technology to Enhance, Not Eliminate, Patient Interaction

by Shawn Peers, DentalPeers

My last blog on the legalization of cannabis did alter my recent focus on how technologies, not yet widely used in dentistry, are making their way into our industry. For some, “new” technology is a source of stress. It “de-personalizes”

September 24, 2018 News BlogsHuman ResourcesNew dentists

Finding a Job When Coming Out of Dental School

by Elizabeth Heron, i Resume Cover Letter

Congratulations on finishing dental school and waiting for your license to become active! Do you have a career plan set in motion or are you just beginning to test the waters and see what the booming market has to offer?

September 17, 2018 News BlogsCustomer servicePublic Relations - Patient Care

Tips for Dentists on Treating Anxious Patients

by Amanda McIntyre, Dental Studio 101
September 17, 2018 News BlogsMarketing strategiesSearch engine

6 Ways to Boost Your Dental Blog Traffic Without Adding New Posts

by Naren Arulrajah, Ekwa Marketing

The common belief in the world of online marketing is that in order to generate more traffic, it is important to generate more content. Digital marketers typically follow the principle that a larger number of web pages and blogs can

September 10, 2018 News BlogsMarketing strategies

Tips to Analyze Your Dental Digital Marketing Performance

by Ekwa Marketing
September 3, 2018 News BlogsPatient education

Legalizing Cannabis: How to Prepare Your Practice

by Shawn Peers, DentalPeers

Legalized pot is coming just in time for Hallowe’en and it could be scary for your practice if you’re not ready! Welcome back from the lazy days of summer! Getting back into gear for end of the year can be

August 27, 2018 News BlogsDental OfficeOffice designOral Health Office

Your New Dental Office: 12 Ways to Prepare for What’s Ahead

by Kathryn Gaysinsky, De Style Design

You are excited to start making your dream of ownership a reality and already see yourself welcoming your very first patient into the practice – but how do you get there? After the first information session we hold with our

August 20, 2018 News BlogsMarketing strategiesWebsites

3 Steps to Generate Leads for Your Dental Practice Through Content Marketing

by Naren Arulrajah, Ekwa Marketing

Generating leads online is at the core of every business today, but all lead-generation efforts don’t yield the same results. This is because there are no standard, protocol-like regulations to make things absolutely clear for digital marketers. Online dental marketing

August 15, 2018 News BlogsPractice managementPractice Operations

How to Create a Unique 5 Star Dental Practice

by Shen Chao

Running a dental practice can be stressful, and at times it can be difficult to remember the reasons you went into medicine. Good dental practice management keeps your patients smiling, which is good for both your wallet and mind. Happy

August 13, 2018 News BlogsTechnology

Email Marketing: How to Write a Better Subject Line

by Ekwa Marketing
August 6, 2018 News BlogsDental Technology

How Do I Improve the Quality of Human Interaction at Patient Contact Points?

by Shawn Peer, DentalPeers

You may recall in my last blog, I discussed technological changes that could become the norm in your office by 2020… just 17 months away. My focus was on how the digital office could reduce the human contact points with

July 30, 2018 News BlogsSocial media

Building Trust in Your Dental Practice Through Social Proof

by Jackson Hadley, My Social Practice

When it comes to growing a flourishing practice, we all understand that trust is critical. Trust pushes a prospective new patient across the line to call your practice for his or her first appointment. Trust retains patients and decreases attrition,

July 23, 2018 News BlogsMarketing strategies

Best Practices For Your Dental Visual Marketing Campaign

by Ekwa Marketing