Oral Health Group


marketing budget
January 10, 2022 News BlogsMarketing strategiesPractice management

Make the Most of Your Investment: 5 Budget-Friendly Marketing Tips for 2022

by Naren Arulrajah, Ekwa Marketing,

We’ve all heard, “it takes money to make money.” That is true of any business, including a dental practice. While some practice owners would like to view marketing as an unnecessary expense, it is vital if you want to grow

January 4, 2022 News BlogsMental HealthPractice management

Your Best Business Decision for 2022: Invest in You!

by Shawn Peers, DentalPeers

Here we are starting off a new year. Sadly, it feels like more of the same. The pandemic is still raging as a new variant has taken off. That means all the talk is on boosters, restrictions on public gatherings

December 27, 2021 News BlogsMental HealthOverall Health

Understanding Occupational Stress Among Oral Health Practitioners

by Jennifer Hawley

Oral health practitioners experience a significant amount of occupational stress from the time they start studying towards their chosen qualifications. This stress, which is believed to affect nearly 50% of the overall Canadian workforce according to the Microsoft Work Trend Index, can

December 20, 2021 News BlogsPractice managementWebsites

CTR – What it is and What it Says About Your Dental Website Performance

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

December 13, 2021 News BlogsMarketing strategiesSocial media

Why TikTok Matters and How You Can Use It To Promote Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

TikTok is a short-form, video-sharing app that allows users to create and publish 3- minutes videos (up from 15 seconds originally) on any desired topic. It is an excellent way for individuals and businesses to gather exposure and promote their

December 6, 2021 News BlogsPractice management

Having a Vision DOES Matter!

by Shawn Peers, DentalPeers

Welcome to December and my final blog for 2021! It has been a great honour to share some of my thoughts with you again this year and I look forward to continuing to do so in 2022! My most recent

November 29, 2021 News Dental BenefitsPractice managementPractice Operations

10 Ways to Ensure Successful and Ethical Dental Insurance Billing

by Nikki Gordon, DentalRevu.

Dental insurance billing is one of the most critical operations at a dental office. No matter how efficiently you’re producing and delivering quality patient care, your practice won’t grow unless an ethical dental billing process is in place. Despite your

November 24, 2021 News BlogsDental Hygiene

Care and Maintenance of Dental Hygiene Instruments

by Yaroslav Yarmolyuk DDS, MS

Dental warriors are dealing with the spread of diseases as the front line of defense. Most of the diseases can be traced back to the mouth. This is the main reason that dentists have to be extremely careful with their

November 22, 2021 News BlogsSocial media

How To Write A Killer Instagram Bio For Your Dental Clinic

by James Baxter

Choosing a dentistry clinic is quite a responsible task for people and their kids. They usually read all relevant reviews, learn the ranges of services, their prices, the doctor qualifications and so on. However, now there are numerous channels where

Marketing Your Dental Practice
November 15, 2021 News BlogsPractice management

Marketing Your Dental Practice with Video

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

New Website
November 8, 2021 News BlogsMarketing strategiesPractice managementWebsites

Quality Takes Time: Corners You Should Never Cut When Launching a New Website

by Naren Arulrajah, Ekwa Marketing

You have seen advertisements for template-based website builders that promise you can create and publish a site in minutes. Maybe you found a designer or marketing company that promises an online presence within a week or two. Are these claims

Retaining Employees
November 3, 2021 News BlogsDental TeamPractice management

The Importance of Retaining Employees at Your Dental Practice

by Jennifer Hawley

Employee turnover can cost as much as 200% of the annual salary of a departing staff member, reports BDCCanada, yet approximately 49% of Canadians are “seriously considering leaving” their current place of employment. According to the 11th annual Hays Salary

November 1, 2021 News BlogsPractice management

I Don’t Want to Play Employee Roulette: What Do I Do?

by Shawn Peers, DentalPeers

In my last blog, I touched upon the idea that proper onboarding of a new team member was vital to avoid playing the current, far too popular game of employee roulette. Many of my colleagues agree that most dental offices

website content
October 27, 2021 News BlogsMarketing strategiesPractice management

How to Choose Catchy Content for Your Website

by Lidia S. Hovhan

According to statistics, at least 90% of consumers are drawn to original content and find it helpful. Of this number, 78% believe that any organization taking time to create original content for their website or social media platform is interested

October 25, 2021 News BlogsPractice managementWebsites

Reasons Your Web Traffic is in Flux

by Ekwa Marketing

Interested in contributing to Oral Health Group’s blog? Email marley@newcom.ca for more information!

October 20, 2021 News BlogsPractice management

How to Create SEO & Patient Friendly Design for a Dental Clinic

by James Baxter

In response to the development of telemedicine solutions and other innovative healthcare technologies, having a website for a dental clinic is a must. What’s more,  a website that is able to drive conversions should both meet modern design and SEO

October 18, 2021 News BlogsPractice management

Bringing Patients Back to Your Dental Office During the COVID-Era

by Naren Arulrajah, Ekwa Marketing

We live in very uncertain times. With the spread of COVID-19 in late 2019 and throughout 2020, we are now all living in a world of variants. Just as society was really beginning to feel like we could start getting

October 13, 2021 News BlogsMarketing strategiesPractice management

3 Great Examples of Dental Business Newsletters

by Roman Shvydun

Do you run a dental practice and wish to promote it with newsletters?  No doubt, email marketing for dentists is a great way to promote this kind of business, tried and tested by many clinics all over the world. But

October 11, 2021 News BlogsDentistry

All About the Concierge Practice and Personalization in Dental Care

by Jennifer Hawley

Concierge-style dental offices saw a massive influx in 2020, and they’re here to stay. According to a recent report, the concierge medicine market size will reach $1.93 trillion in 2025. Certainly, COVID-19 played a considerable role in its rise in popularity.

October 4, 2021 News BlogsDental TeamPractice management

Playing the Game of Employee Roulette?

by Shawn Peers, DentalPeers

You have dramatically increased salaries…you offered thousands of dollars as a signing bonus…and now, you are spinning the wheel yet again…waiting to see if you will still have all your employees at work today. Welcome to the world of employee