Oral Health Group

Blogs

August 21, 2017 News BlogsSocial mediaSocial networking

Highlight the Human Side of Your Dental Practice on Social Media

by Jackson Hadley, My Social Practice

Patients and fans follow your practice on social media not just for dental content, but to get to know you better. Build a more compelling social media presence by focusing on the needs, interests, and personalities of your patients and

August 14, 2017 News BlogsMarketing strategiesPatient education

Leverage the Power of Video Marketing for Your Dental Practice

by Naren Arulrajah, Ekwa Marketing

Discussion about dental content marketing often revolves around written text. Although it is essential, especially for search engine optimization, there is another rising content marketing approach that you can’t afford to ignore. Video comprises about half of mobile traffic, and

August 8, 2017 News BlogsPatient educationPractice Operations

Creating a Culture of Patient Education in Your Practice

by Brent Parr, Optio Publishing Inc.

Patient education is fundamental in raising treatment acceptance rates and improving your marketing, but many dentists don’t take full advantage of the patient education resources they already have. Here’s how you can create a culture of education at your practice:

July 31, 2017 News BlogsSocial mediaSocial networking

Short on Time? 5 Quick Facebook Post Ideas for Dentists

by Jackson Hadley, My Social Practice

Posting daily to your practice’s Facebook page is important to your online presence, but on some days you just don’t feel like you have the time. Check out these 5 Facebook post ideas for dentists you can do in 10

July 24, 2017 News BlogsDental TeamPractice Operations

Are You Paying Attention to Your Dental Team?

by TGNA Dental

As leaders, we can be too busy sometimes to see the warning signs that our team members are showing that they are falling out of engagement with us. We often don’t notice this until it’s too late and our team

July 19, 2017 News BlogsMarketing strategiesSocial networking

What Does That Mean? A Dentist’s Guide to Marketing Acronyms

by Ekwa Marketing
July 17, 2017 News BlogsSearch engineSocial networking

Your Google Reviews Directly Affect Prospective Patients’ Decisions

by Jackson Hadley, My Social Practice

When people in your city search Google for “dentists near me,” is your practice among the first results? Reviews play a critical role in determining your search ranking, and ultimately, where prospective patients decide to go. If you’ve been reading

July 12, 2017 News BlogsDental HygieneOffice Management

Decreasing Hygiene Downtime

by TGNA

Continuing with our “I just want to be a dentist” series, downtime in the schedule is a burning issue for almost every practice. Addressing the issue of hygiene downtime is a high priority for everyone involved. An acceptable measurable percentage

July 10, 2017 News BlogsSocial mediaSocial Networking

5 Twitter Tricks That Don’t Actually Work (and Why)

by Hayley Irons

We live in a society where everyone is increasingly seeking the quickest route to their goal, whether that is getting rich, losing weight, or gaining Twitter followers. This is why the internet is full of ‘advice’ to reach any one

July 4, 2017 News BlogsNewsOral Surgery

Your Top Picks: June 2017

by Oral Health

Welcome to YOUR June Top Picks! Each month we find out what YOU have been viewing, reading and watching the most. If you’re looking for a little throwback, check out the ODA ASM150 Overview video – it’s a must-see, even

June 26, 2017 News BlogsMarketing strategies

Are You Achieving Your Goals with Online Dental Marketing?

by Naren Arulrajah with Vikas Vij

The immense power and reach of online search, social media and mobile has compelled many dental practices to shift their marketing strategies almost entirely online. Some of these practices invest a considerable portion of their revenues into online marketing every

June 21, 2017 News BlogsSearch engine

Google Demands Quality Content: What Does That Mean?

by Naren Arulrajah

Google gives a very similar explanation for nearly every change in their search algorithm. The goal is to improve the users’ experiences, and help them find the highest quality content and most relevant results. The quality of your website will

June 19, 2017 News BlogsDental CarePublic Relations - Patient Care

Providing Dental Care for Special Needs Patients

by Dr. Jonathan Everett, Kirkland Family Dentistry

As healthcare professionals, we all want to provide the best possible care for each and every patient we serve. With some patients, this is a walk in the park, but for others, it can be more difficult to give them

June 12, 2017 News BlogsSocial media

Everyone Needs a Crisis Plan… Yes, Even Dentists

by Jackson Hadley, My Social Practice

If you’ve been following the news lately, you’ve seen some high-profile public relations nightmares unfold. And while your dental practice may not get the attention a major airline does, you still need a plan to deal with crises when they

June 5, 2017 News BlogsWebsites

Your Top Picks: May 2017

by Oral Health

Welcome to your May Top Picks! This month was exciting for us: we launched our first Clinical Brief video and it was a success (bonus!). While there was some questionable news coming out of Vaughan, Ontario this month, some positive

May 29, 2017 News BlogsSearch engineWebsites

What is External SEO and Why is it Important?

by Ekwa Marketing
May 22, 2017 News BlogsSocial networkingWebsites

Is Anyone Even Seeing Your Dental Practice’s Posts?

by Jackson Hadley, My Social Practice

Social media content, no matter how engaging, isn’t worth anything if nobody sees it. Making small, smart investments in promoting your posts is the new reality of social media marketing — the faster you embrace it, the faster new patients

May 15, 2017 News BlogsSocial mediaSocial Networking

4 Ways to Make an Effective Social Media Marketing Plan

by Hayley Irons

When it comes to using social media for personal use, we don’t really think about the overall effect or goal, because there isn’t one, it’s all just a bit of fun really. However, this is a very different story when

May 8, 2017 News BlogsSocial mediaSocial Networking

Top Strategies for Running a Facebook Contest

by Ekwa Marketing
May 1, 2017 News BlogsNewsWebsites

Your Top Picks: April 2017

by Oral Health

Ah, April. Spring is in the air, the Cosmetic Dentistry issue of Oral Health is out, and you were all viewing and reading some GREAT content on our website. Whether it was another dental scandal in the news, or catching