Blogs

January 13, 2020 News BlogsSocial NetworkingYouTube

YouTube: The Dental Marketing Goldmine You Might be Missing

by Naren Arulrajah, Ekwa Marketing

A website alone is no longer enough to effectively market your dental practice online. If you want to reach the greatest audience and keep up with the latest digital trends, you need to be on social media. You’ve probably heard…

January 8, 2020 News BlogsNew Technologies

How Technology Shapes Dentistry’s Future

by Bryan Wood

People have always avoided going to the dentist. There are a number of reasons for this trepidation. Some people have had an unpleasant, even painful experience. Others simply don’t like the idea of having strangers probing and prodding in their…

January 6, 2020 News BlogsOffice ManagementPractice management

Vision 2020: You Don’t Have to be Alone!

by Shawn Peers, Dental Peers

As we close the book on 2019 and move into a new decade, it is an interesting time to consider the evolving landscape for dentistry. The constant “yin and yang” between the profession versus the business of dentistry will continue…

December 30, 2019 News Blogs

The Journey Of Opening Your Own Practice

by Jennifer Grzebien, RDH

In 2015, I started as a mobile practice in order to reach the elderly, disabled and anyone who had issues accessing a dental office. Being a mobile practice is even more physically challenging due to the fact that you have…

December 23, 2019 News BlogsSearch engineSocial mediaWebsites

7 Simple Ways To Increase Online Dental Inquiries

by Irfan Ahmed, Branex Inc.

For dentists to maximize the earning potential of their practice; they need to maintain an active relationship with their patients. This also helps in establishing long term patients who become committed to the practice. The world of business today is…

December 18, 2019 News BlogsNew dentistsPractice managementPractice OperationsSocial networking

Tips For Growing Your Private Practice As A Dentist

by Derek Edison

Congratulations on choosing one of the most transformative career paths. Indeed, you must have sacrificed a lot to complete a training program in dentistry. So, you’re here now and have chosen to take the private practice route. Another great move…

December 16, 2019 News BlogsMarketing strategiesSearch engineWebsites

New Decade, New Marketing Plan: How Dental SEO Will Be Different In 2020

by Naren Arulrajah, Ekwa Marketing

If your dental website is still struggling to recover from Google’s “Medic” algorithm update of 2018, there is a good reason. The algorithm is still changing, and therefore so are the rules of SEO (Search Engine Optimization). In fact, BERT…

December 11, 2019 News Blogs

5 Dental Marketing Trends to Watch in 2020

by Ekwa Marketing

Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!

December 9, 2019 News Blogs

7 Things To Do And Consider Before Launching A Google Adwords Campaign

by Florian Tomko, Profitable Dentistry

Have you ever noticed that most watch ads have the time set to 10:10? The hands create a smiley face when they frame the brand name on the watch’s face. Whoever came up with that idea did some serious planning.…

December 2, 2019 News BlogsMental HealthOverall Health

Physician, Take Care Of Thyself!

by Shawn Peers, Dental Peers

The Holidays are a time of year for celebration. Time to spend with family and friends. It can also be a time of reflection. Many of us will look back on “the year that was” to celebrate our successes. We…

November 27, 2019 News Blogs

Share Your Smile Stories: Combating Dental Phobias

by Jennifer Grzebien

Share Your Smile Stories is a series by the Oral Health Group that features inspiring stories from oral health professionals. Dental phobias are very real! I have a few clients who suffer from it due to past traumatic experiences. One…

November 25, 2019 News BlogsSearch engineWebsites

How Mobile Friendly Is Your Dental Website?

by Naren Arulrajah, Ekwa Marketing

Your patients hold the internet in the palms of their hands, quite literally. The popularity of mobile has been growing rapidly for over a decade, and it passed desktop computers years ago. As you probably know, Google has kept up…

November 18, 2019 News Blogs

4 Tips To Prepare For A Dental Trade Show

by Rebecca Purrington

Trade shows for any industry can be exhausting and overwhelming, but they are essential marketing tools for professionals of all sorts — including dental professionals. Conferences enable you to see the latest products, watch live demonstrations, and meet various exhibitors.…

November 11, 2019 News Blogs

An Overview Of Dental Care For Veterans

by Dr. Greg Grillo

Everyone deserves to receive dental care and have it be accessible to them. In fact, having a healthy mouth is essential to one’s overall wellbeing. However, sometimes finding the right dental care can be difficult, especially for veterans. As a…

November 6, 2019 News Blogs

Top 5 Tips for Finding Associateship Positions Coming Out Of Dental School

by Kelsey O'Hagan-Wong

Searching for jobs in your area Searching for your first associateship position is a difficult task because all graduating students are applying for the limited pool of jobs at the same time. In Ontario there are a few sites that…

November 4, 2019 News BlogsPractice management

Your Standard Of Care: The Building Block Of Your Brand!

by Shawn Peers, Dental Peers

Now that my last blog introduced you to the idea of discussing those forbidden, dental “birds and bees”, it is time to get into what that really means for you. You will recall that I ended that blog instructing you…

October 28, 2019 News Blogs

Everything You Need To Know About Dental Care For Patients With Alzheimer’s

by Dr. Greg Grillo

As one gets older, more and more challenges arise when it comes to having a healthy mouth. When patients are diagnosed with Alzheimer’s disease, dental care becomes even more difficult. However, everyone deserves to receive proper oral care as it…

October 23, 2019 News BlogsSearch engineWebsites

Build A Good Layout For Your Dental Website For SEO

by Ekwa Marketing

Interested in contributing to Oral Health Group’s dental blog? Email marley@newcom.ca for more information!

October 21, 2019 News Blogs

Oral Health Information And Practice: It’s Never Too Early!

by Lisa Hardill, RDH, BHADM

Dental Professionals should aim to teach soon-to-be parents about oral hygiene practices for their new baby even before the teeth arrive. It is common practice to make time to discuss the oral health status of a mother during pregnancy. As…

October 14, 2019 News BlogsSearch engineSocial mediaSocial networkingWebsites

What Is The Google 3-Pack, And How Can Your Dental Practice Get There?

by Naren Arulrajah, Ekwa Marketing

How would you find the best place to get a haircut, eat lunch, or have your car repaired? Most likely, the answer is Google. You know that a quick search will yield a short list of top-rated local businesses nearby,…