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Blogs
Branding Your Practice: What to Consider
by Shawn Peers, DentalPeersDo you remember your excitement when you first opened your practice? That sense of pride seeing your name on the exterior sign proclaiming this was the office of “Dr. Smith”? Or perhaps “Dr. Smith and Associates”? That pride still exists…
The Dreaded “C” Word in Practice Management
by Dale Tucci, TMFD FinancialCancellations are a major issue for those who own dental practices. Dentists frequently ask for advice about reducing downtime in hygiene schedules, often seeking strategies to minimize cancelled appointments in provider schedules. Although the “C” word is a common reason for…
How to: Market on LinkedIn
by Ekwa MarketingGrow Your Dental Practice by Posting Daily to Social Media
by Jackson Hadley, My Social PracticeAs patients and fans come to recognize your practice’s social media presence as a dependable way to get useful information, have some fun, and connect with your team personally, you’ll see returns in the form of better patient relationships, greater…
The Myth of the Ideal Blog Length
by Naren Arulrajah, Ekwa MarketingOne of the most widely quoted statistics in content marketing is that blogs averaging 2,250-2,500 words tend to dominate the top spots in Google search results. Various studies have returned similar results. Therefore, 2,250-2,500 words is considered the ideal length…
2018 Dental Marketing Trends
by Ekwa MarketingWhy Giving Should Be Part of Your Social Media Marketing Core
by Jackson Hadley, My Social PracticeGiving and charitable work must be transparent and done for the right reasons, but that doesn’t change the fact that giving — and sharing your efforts on social media — is great for growing your practice. Giving is one of…
Brighten Your Profit Margin With Increased Teeth Whitening Sales
by Naren Arulrajah, Ekwa MarketingThe popularity of teeth whitening has been steadily increasing for more than a decade, and it continues to be the most-requested treatment in cosmetic dental offices. Yet, it can be difficult to tap into this lucrative market. Many dentists worry…
The Dentist’s Secret Weapon for Better Online Reach
by Jackson Hadley, My Social PracticeWith organic reach of business posts continuing to decline, how are dental professionals supposed to grow their audience on Facebook? It’s simple: have your patients post on your behalf! Consider these Facebook stats: In 2014, studies found that the average…
5 Social Media Stats You Need To Know
by Ekwa MarketingWhy You Need A Visual Strategy For Your Dental Marketing Plan
by Ekwa MarketingFive Ways to Promote Your Dental Practice Without Breaking the Bank
by Naren Arulrajah, Ekwa MarketingDo you want to expand your dental marketing efforts without increasing your budget? Not every promotion comes at a high price. Try these winning strategies at little or no cost. Write a blog – For the nominal cost of hosting…
7 Successful Seasonal Marketing Strategies
by Naren Arulrajah, Ekwa MarketingHave a happy holiday with these successful seasonal marketing strategies The holiday season is notoriously important to retailers, and many stores plan for it months in advance. However, they are not the only ones who can benefit from seasonal spending. With…
Dentists: Are You Making These Common Hashtag Mistakes?
by Jackson Hadley, My Social PracticeHashtags are everywhere, and for good reason. They’re one of the best tools for harnessing the power of trending topics to spark engagement and deliver content to people who will care about it. But using them effectively is a balancing…
Design Winning Infographics for Your Dental Practice
by Ekwa MarketingDentists’ Guide: Hosting a Twitter Party
by Naren Arulrajah, Ekwa MarketingTwitter may be less popular than Facebook, but with 68 million active users in the USA, it is not to be ignored. However, many dentists find it difficult to build a following. How do you engage your audience and communicate…
Ignored Secret to Kickstarting Your Dental Practice’s Social Media Growth
by Jackson Hadley, My Social PracticeGetting consistent engagement is crucial to helping new patients find you on social media, but it can be difficult for practices just starting out on Facebook or Instagram. Don’t ignore your greatest resource in this situation — your team members.…
What Are People Saying About Your Dental Practice?
by Ekwa MarketingTips for Discussing Orthodontic Treatment with Patients
by Emily Taylor, Thurman OrthodonticsThe thought of getting orthodontic treatment can be scary for patients, and if you feel like you’re meeting resistance when you suggest it, you’re not the only one. Many dentists find it difficult to get patients on board with the…
5 Reasons You Need Social Video
by Jackson Hadley, My Social PracticePeople are watching more online videos than ever before, and smart dental practice marketers are finding that video sparks more social media engagement and sharing than just about everything else. So what’s the key to harnessing the power of video…