Blogs

Highlight the Human Side of Your Dental Practice on Social Media

Patients and fans follow your practice on social media not just for dental content, but to get to know you better. Build a more compelling social media presence by focusing on the needs, interests, and personalities of your patients and…

Leverage the Power of Video Marketing for Your Dental Practice

Discussion about dental content marketing often revolves around written text. Although it is essential, especially for search engine optimization, there is another rising content marketing approach that you can’t afford to ignore. Video comprises about half of mobile traffic, and…

Creating a Culture of Patient Education in Your Practice

Patient education is fundamental in raising treatment acceptance rates and improving your marketing, but many dentists don’t take full advantage of the patient education resources they already have. Here’s how you can create a culture of education at your practice:…

Short on Time? 5 Quick Facebook Post Ideas for Dentists

Posting daily to your practice’s Facebook page is important to your online presence, but on some days you just don’t feel like you have the time. Check out these 5 Facebook post ideas for dentists you can do in 10…

Are You Paying Attention to Your Dental Team?

As leaders, we can be too busy sometimes to see the warning signs that our team members are showing that they are falling out of engagement with us. We often don’t notice this until it’s too late and our team…

What Does That Mean? A Dentist’s Guide to Marketing Acronyms

Your Google Reviews Directly Affect Prospective Patients’ Decisions

When people in your city search Google for “dentists near me,” is your practice among the first results? Reviews play a critical role in determining your search ranking, and ultimately, where prospective patients decide to go. If you’ve been reading…

Decreasing Hygiene Downtime

Continuing with our “I just want to be a dentist” series, downtime in the schedule is a burning issue for almost every practice. Addressing the issue of hygiene downtime is a high priority for everyone involved. An acceptable measurable percentage…

5 Twitter Tricks That Don’t Actually Work (and Why)

We live in a society where everyone is increasingly seeking the quickest route to their goal, whether that is getting rich, losing weight, or gaining Twitter followers. This is why the internet is full of ‘advice’ to reach any one…

Your Top Picks: June 2017

Welcome to YOUR June Top Picks! Each month we find out what YOU have been viewing, reading and watching the most. If you’re looking for a little throwback, check out the ODA ASM150 Overview video – it’s a must-see, even…

Are You Achieving Your Goals with Online Dental Marketing?

The immense power and reach of online search, social media and mobile has compelled many dental practices to shift their marketing strategies almost entirely online. Some of these practices invest a considerable portion of their revenues into online marketing every…

Google Demands Quality Content: What Does That Mean?

Google gives a very similar explanation for nearly every change in their search algorithm. The goal is to improve the users’ experiences, and help them find the highest quality content and most relevant results. The quality of your website will…

Providing Dental Care for Special Needs Patients

As healthcare professionals, we all want to provide the best possible care for each and every patient we serve. With some patients, this is a walk in the park, but for others, it can be more difficult to give them…

Everyone Needs a Crisis Plan… Yes, Even Dentists

If you’ve been following the news lately, you’ve seen some high-profile public relations nightmares unfold. And while your dental practice may not get the attention a major airline does, you still need a plan to deal with crises when they…

Your Top Picks: May 2017

Welcome to your May Top Picks! This month was exciting for us: we launched our first Clinical Brief video and it was a success (bonus!). While there was some questionable news coming out of Vaughan, Ontario this month, some positive…

What is External SEO and Why is it Important?

Is Anyone Even Seeing Your Dental Practice’s Posts?

Social media content, no matter how engaging, isn’t worth anything if nobody sees it. Making small, smart investments in promoting your posts is the new reality of social media marketing — the faster you embrace it, the faster new patients…

4 Ways to Make an Effective Social Media Marketing Plan

When it comes to using social media for personal use, we don’t really think about the overall effect or goal, because there isn’t one, it’s all just a bit of fun really. However, this is a very different story when…

Top Strategies for Running a Facebook Contest

Your Top Picks: April 2017

Ah, April. Spring is in the air, the Cosmetic Dentistry issue of Oral Health is out, and you were all viewing and reading some GREAT content on our website. Whether it was another dental scandal in the news, or catching…