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In 2019, Dr Natalia Trisna and Dr Trevor Pinchin, general dentists from London, Ontario took a leave of absence to travel the world and volunteer. Their experiences led them to start The Travelling Dentists, a non-profit organization that aims to…
Considering how intense the competition is getting, all dental practices must engage in dental marketing, or they will be left eating the dust of everyone else. Back then, dental marketing consisted mostly of getting your ads aired on TV and…
As a dental professional, you can easily feel overwhelmed and overworked. This is especially true for those who are new to the job. You’ve heard it million times: TIME IS OUR MOST VALUABLE ASSET, but… …You are constantly running against…
McDonald’s is famous for inventing (and continuously re-inventing) the fast-food industry. What most people don’t understand, however, is that the majority of their profits isn’t from the burger-flipping business, but from the commercial real estate business. Dentists, although known for…
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The forced closure of your dental office has, in many ways, pressed the reset button on your daily operations. Now is the time to restart your practice and take proactive steps to prepare for a full and robust recovery post…
From its earliest days COVID – 19 has been an evolving dilemma. As this is being written in mid May 2020, it would be foolish to predict the future profile of the infection. Instead, some of the known and unknown…
Bit by bit, some tentative optimism is creeping in as we see a slow, reopening of some parts of our economy. Even the Ontario government has given dentists the green light to begin opening for non-emergency procedures. Vigilance is still…
The worldwide COVID-19 pandemic has dramatically altered the ways in which society operates as a whole. For the time being, large public gatherings are prohibited and cultural and sporting events have been brought to an end. Restaurants and most businesses…
As provinces begin to restart their economies, employers should have a strategy in place to minimize legal liability when reopening their businesses. This article highlights employment law considerations that are critical for the successful reopening of dental businesses. Ensuring Safety…
Despite the growing popularity of telemedicine globally, Canada’s adoption of this technology has been slow. This is unexpected considering Canada was an early pioneer in the development of virtual care! Dr. Maxwell House of Memorial University of Newfoundland used telephone…
It will come as no surprise to know that dentists, as well as other healthcare professionals, influence their patients in many different ways. While some ways – such as filling your patient’s cavity – are obvious, others may be surprising.…
Dental teams across the nation have been at home and out of work. At first, many took this time to re-group, re-think and re-charge. However, anxiety and nervousness have settled in as many questions go unanswered. What will the industry…
Marketing plays a vital role in the growth and success of any business. And when you’re working in a saturated market like dentistry, effective marketing becomes even more crucial to bringing patients to your doorstep. If you’re like most dentists,…
Here is a truth you probably already know – dental practices should be text messaging their patients. Why? It’s what the patients want! Studies have shown that texting is the preferred communication channel for many patients. According to a survey…
For the past several years, the dental industry has enjoyed steady growth with no signs of slowing. Of course, all of that changed when COVID-19 struck. Offices across North America are closed of limited, and restrictions are expected to lift…
A global pandemic that’s keeping all of us in our homes – it’s beyond fair to say that these are unprecedented times. Though marketing might not be high on your list of priorities right now, it may be more important…
Well we are seeing signs of the flattening of the curve and the hope is we will start to return to some degree of “normal” very soon. New Brunswick and Saskatchewan seem to be leading the charge in loosening restrictions.…
A lot of industry professionals have developed themselves as personal brands and just like them, dentists have no reason not to do this. Developing yourself as a personal brand in dentistry will let the patients you treat know more about…
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