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Blogs
The Dentist’s Secret Weapon for Better Online Reach
by Jackson Hadley, My Social PracticeWith organic reach of business posts continuing to decline, how are dental professionals supposed to grow their audience on Facebook? It’s simple: have your patients post on your behalf! Consider these Facebook stats: In 2014, studies found that the average…
5 Social Media Stats You Need To Know
by Ekwa MarketingWhy You Need A Visual Strategy For Your Dental Marketing Plan
by Ekwa MarketingFive Ways to Promote Your Dental Practice Without Breaking the Bank
by Naren Arulrajah, Ekwa MarketingDo you want to expand your dental marketing efforts without increasing your budget? Not every promotion comes at a high price. Try these winning strategies at little or no cost. Write a blog – For the nominal cost of hosting…
7 Successful Seasonal Marketing Strategies
by Naren Arulrajah, Ekwa MarketingHave a happy holiday with these successful seasonal marketing strategies The holiday season is notoriously important to retailers, and many stores plan for it months in advance. However, they are not the only ones who can benefit from seasonal spending. With…
Dentists: Are You Making These Common Hashtag Mistakes?
by Jackson Hadley, My Social PracticeHashtags are everywhere, and for good reason. They’re one of the best tools for harnessing the power of trending topics to spark engagement and deliver content to people who will care about it. But using them effectively is a balancing…
Design Winning Infographics for Your Dental Practice
by Ekwa MarketingDentists’ Guide: Hosting a Twitter Party
by Naren Arulrajah, Ekwa MarketingTwitter may be less popular than Facebook, but with 68 million active users in the USA, it is not to be ignored. However, many dentists find it difficult to build a following. How do you engage your audience and communicate…
Ignored Secret to Kickstarting Your Dental Practice’s Social Media Growth
by Jackson Hadley, My Social PracticeGetting consistent engagement is crucial to helping new patients find you on social media, but it can be difficult for practices just starting out on Facebook or Instagram. Don’t ignore your greatest resource in this situation — your team members.…
What Are People Saying About Your Dental Practice?
by Ekwa MarketingTips for Discussing Orthodontic Treatment with Patients
by Emily Taylor, Thurman OrthodonticsThe thought of getting orthodontic treatment can be scary for patients, and if you feel like you’re meeting resistance when you suggest it, you’re not the only one. Many dentists find it difficult to get patients on board with the…
5 Reasons You Need Social Video
by Jackson Hadley, My Social PracticePeople are watching more online videos than ever before, and smart dental practice marketers are finding that video sparks more social media engagement and sharing than just about everything else. So what’s the key to harnessing the power of video…
Your Dental Practice – Is There an App for That?
by Naren Arulrajah, Ekwa MarketingYour dental patients are on the go, and they take the internet with them. They are using mobile devices to view your website, check their schedules, and contact your office. Why not make it easy for them with your very…
Cheat Sheet: Posts For Each Social Media Platform
by Ekwa MarketingHighlight the Human Side of Your Dental Practice on Social Media
by Jackson Hadley, My Social PracticePatients and fans follow your practice on social media not just for dental content, but to get to know you better. Build a more compelling social media presence by focusing on the needs, interests, and personalities of your patients and…
Leverage the Power of Video Marketing for Your Dental Practice
by Naren Arulrajah, Ekwa MarketingDiscussion about dental content marketing often revolves around written text. Although it is essential, especially for search engine optimization, there is another rising content marketing approach that you can’t afford to ignore. Video comprises about half of mobile traffic, and…
Creating a Culture of Patient Education in Your Practice
by Brent Parr, Optio Publishing Inc.Patient education is fundamental in raising treatment acceptance rates and improving your marketing, but many dentists don’t take full advantage of the patient education resources they already have. Here’s how you can create a culture of education at your practice:…
Short on Time? 5 Quick Facebook Post Ideas for Dentists
by Jackson Hadley, My Social PracticePosting daily to your practice’s Facebook page is important to your online presence, but on some days you just don’t feel like you have the time. Check out these 5 Facebook post ideas for dentists you can do in 10…
Are You Paying Attention to Your Dental Team?
by TGNA DentalAs leaders, we can be too busy sometimes to see the warning signs that our team members are showing that they are falling out of engagement with us. We often don’t notice this until it’s too late and our team…