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Design Winning Infographics for Your Dental Practice

Dentists’ Guide: Hosting a Twitter Party

Twitter may be less popular than Facebook, but with 68 million active users in the USA, it is not to be ignored. However, many dentists find it difficult to build a following. How do you engage your audience and communicate…

Ignored Secret to Kickstarting Your Dental Practice’s Social Media Growth

Getting consistent engagement is crucial to helping new patients find you on social media, but it can be difficult for practices just starting out on Facebook or Instagram. Don’t ignore your greatest resource in this situation — your team members.…

What Are People Saying About Your Dental Practice?

Tips for Discussing Orthodontic Treatment with Patients

The thought of getting orthodontic treatment can be scary for patients, and if you feel like you’re meeting resistance when you suggest it, you’re not the only one. Many dentists find it difficult to get patients on board with the…

5 Reasons You Need Social Video

People are watching more online videos than ever before, and smart dental practice marketers are finding that video sparks more social media engagement and sharing than just about everything else. So what’s the key to harnessing the power of video…

Your Dental Practice – Is There an App for That?

Your dental patients are on the go, and they take the internet with them. They are using mobile devices to view your website, check their schedules, and contact your office. Why not make it easy for them with your very…

Cheat Sheet: Posts For Each Social Media Platform

Highlight the Human Side of Your Dental Practice on Social Media

Patients and fans follow your practice on social media not just for dental content, but to get to know you better. Build a more compelling social media presence by focusing on the needs, interests, and personalities of your patients and…

Leverage the Power of Video Marketing for Your Dental Practice

Discussion about dental content marketing often revolves around written text. Although it is essential, especially for search engine optimization, there is another rising content marketing approach that you can’t afford to ignore. Video comprises about half of mobile traffic, and…

Creating a Culture of Patient Education in Your Practice

Patient education is fundamental in raising treatment acceptance rates and improving your marketing, but many dentists don’t take full advantage of the patient education resources they already have. Here’s how you can create a culture of education at your practice:…

Short on Time? 5 Quick Facebook Post Ideas for Dentists

Posting daily to your practice’s Facebook page is important to your online presence, but on some days you just don’t feel like you have the time. Check out these 5 Facebook post ideas for dentists you can do in 10…

Are You Paying Attention to Your Dental Team?

As leaders, we can be too busy sometimes to see the warning signs that our team members are showing that they are falling out of engagement with us. We often don’t notice this until it’s too late and our team…

What Does That Mean? A Dentist’s Guide to Marketing Acronyms

Your Google Reviews Directly Affect Prospective Patients’ Decisions

When people in your city search Google for “dentists near me,” is your practice among the first results? Reviews play a critical role in determining your search ranking, and ultimately, where prospective patients decide to go. If you’ve been reading…

Decreasing Hygiene Downtime

Continuing with our “I just want to be a dentist” series, downtime in the schedule is a burning issue for almost every practice. Addressing the issue of hygiene downtime is a high priority for everyone involved. An acceptable measurable percentage…

5 Twitter Tricks That Don’t Actually Work (and Why)

We live in a society where everyone is increasingly seeking the quickest route to their goal, whether that is getting rich, losing weight, or gaining Twitter followers. This is why the internet is full of ‘advice’ to reach any one…

Your Top Picks: June 2017

Welcome to YOUR June Top Picks! Each month we find out what YOU have been viewing, reading and watching the most. If you’re looking for a little throwback, check out the ODA ASM150 Overview video – it’s a must-see, even…

Are You Achieving Your Goals with Online Dental Marketing?

The immense power and reach of online search, social media and mobile has compelled many dental practices to shift their marketing strategies almost entirely online. Some of these practices invest a considerable portion of their revenues into online marketing every…

Google Demands Quality Content: What Does That Mean?

Google gives a very similar explanation for nearly every change in their search algorithm. The goal is to improve the users’ experiences, and help them find the highest quality content and most relevant results. The quality of your website will…