Blogs

Create Interesting Dental Online Content and Website Presentation

Reflections on Golden Girls of Dentistry Cruise… and Why Men Should Be Behind It!

I am writing this blog as I fly home to Ottawa from New Orleans having just finished spending a few days on the Golden Girls of Dentistry Cruise for 2018. I know many of you are asking the same question…Shawn…what…

How to: LinkedIn

    Setting Up Your Personal Profile Choose a Professional Photo: Most people have a LinkedIn profile, but too many people use their Facebook profile photo. LinkedIn is a professional platform, so present yourself as such. Career Experience: Consider this…

6 Digital Marketing Strategies to Win More Patients for Your Dental Practice

Winning new patients and maintaining the loyalty of the existing ones can be challenging, but it should be the ultimate goal for any competent dental practice. It involves committed efforts, but the results are well worth it. Maintaining your rapport…

5 Tips to Reinvent Your Orthodontic Practice

As an orthodontist who runs a private practice, you must focus on the business side of things instead of just the medical aspect. It is a good idea to analyze how to run your office in order to reduce your…

Why Your Dental Marketing Needs To Go Mobile

Dental Coverage Could Impact Your Patient Treatment Acceptance

“Selling” treatment is a challenge for many dentists. Treatment can be costly and it is not easy to convince some patients there is value when they do not “feel” they have a problem. Bottom line…bleeding gums are not a big…

Need to Know: Waiting Times and Patient Satisfaction

How to: Choose the Right Topic for Your Dental Website

Online Reviews and Testimonials: Everything You Need to Know

We live in a digital era where people can find any information they want on their smartphones at the touch of a button. People spend more time on their smartphones than ever before and they rely on online reviews and…

How Much Can One Viral Video Be Worth to Your Dental Practice?

When you’re working on a fun video to post to your dental practice’s Facebook page, your team might stop and ask “Wait, how again is this going to help us grow the practice?” Here are some real, tangible ways it…

How Your Dental Practice Can Learn and Grow From Sears’ Mistakes

For many of us, the Sears Christmas Wish Book was an annual highlight. When it finally arrived, many of us would turn directly to the toy section to see what toys needed to be added to our Christmas lists. That…

Trends in Teeth Whitening

Online Content Marketing Stats for Your Dental Marketing Team

How Community Involvement Grows Your Dental Practice

Being a truly great dental practice isn’t just about treating patients — it’s about creating a business that uplifts the lives of all around it. Finding meaningful ways to serve in your community will help you build a practice that…

15 Shifts Impacting Online Dental Marketing in 2018

The year 2018 has brought with it some key shifts in online marketing. New trends are surfacing in the market, and dental practices that fail to pay attention to these trends may lose out. Consumers today demand a more comprehensive…

Why You Need to Set and Track KPIs for Your Dental Practice

Those who choose to assume the risk of operating a small business rather than accept the security of a regular pay cheque are often passionate about what they do. Whether they are building a product or providing a service, they…

18 Facebook Facts for Dental Marketers

5 Things to Do If Your Practice Receives a Negative Review

When you put so much work into making your patients happy, it can be a shock to get an unfavorable online review. Having a plan to deal with negative feedback will help you maintain your reputation and avoid letting emotions…

Dentist’s Guide to Creating & Customizing Facebook Pages

GET STARTED If your dental practice doesn’t have a Facebook page yet, you can create one in just a few simple steps. Login to Facebook – If you aren’t on Facebook, the first step is creating a personal profile. Don’t…