Blogs

The Importance of Consistent Content

When I discuss this topic, many people automatically think I’m only referring to the frequency at which content like blogs, articles, information leaflets, posters and social media posts should be created and shared. While this is definitely a vital factor…

Patience is an Important Virtue in Achieving Dental SEO Results

To achieve high rankings in local online search results for major keywords, your dental website must outperform thousands of other sites vying for the top spot. Everyone wants to rank on the top of Google Page One because a vast…

What’s Your Dental Social Media ROI?

All dental marketing efforts are built on the bottom line question: “How will this help my practice be more profitable?” In the social media marketing space, new tools and trends allow us to show ROI more accurately than ever. Social…

It’s Oral Cancer Awareness Month – Spread the Word!

Read more about Oral Cancer Awareness Month in our News section – click here for more.

Your Top Picks: March 2017

Spring is (sort of) in the air and your top pick are in for March 2017! Our website tries to cover clinical articles, dental news, and helpful videos and blogs to fill in the rest. There’s a lot of new…

The Dentist’s Starter Guide to Twitter

Curious about how you can use Twitter to grow your dental practice? These simple guidelines will help you see how it differs from other platforms and its value for your business. For information junkies, Twitter has become an indispensable tool.…

How to Build a Loyal Email Marketing Subscriber Base

5 Simple Ways to Spruce Up Your Practice’s About Page

Think nobody’s looking at your practice website’s “About Us” page? Think again! The About page is typically one of the most-visited parts of a dental website. Take advantage of this valuable opportunity to build trust and share your practice’s story.…

Why Does Monthly Traffic to Your Dental Website Fluctuate?

A simple look at the Google Analytics of your dental website can tell you how many unique visitors come to your site every month. If you keep a track of these numbers, chances are that you will observe a significant…

Effective Dental Social Media Begins in Your Practice

With all the slick features of social media, we sometimes risk becoming focused solely on the “digital” side of digital marketing. What you post online should be a reflection of what happens in your practice: face-to-face interactions that build relationships…

Your Top Picks: February 2017

February is known to be a “blue” month, but we saw some great interactions on our social media from our readers and followers! While our February issue of Oral Health focused on anesthesia (a popular topic in the news recently),…

Case Presentation: Ask and You Shall Receive

To become a patient’s trusted advisor, our objective is to learn as much about the patient as you can in order to connect their dental treatment plan into their life and show them how it fits into their needs and…

5 Ways to Optimize Dental Content to Generate Better Leads for Your Practice

3 Steps to Lead You Towards Case Acceptance

The success of a dental practice is completely dependent on how effective the team is in influencing patients to say “yes” to recommended care.  It doesn’t matter how excellent all other aspects of the practice are, if the patient doesn’t…

Survey Reveals Why Your Dental Practice Needs a Reviews Strategy

Online reviews are taking an even more prominent role in how new patients will find your dental practice in 2017. Survey results show that reviews must be positive AND recent to build trust, so it’s essential that your practice has…

How to Engage With a New Patient at Your Dental Office

Sometimes a new patient may decide to make an exploratory visit to your dental office for an initial consultation. This is more likely to happen when you have a robust online presence through your website and social media, and enjoy…

Your Top Picks: January 2017

Oral Health Group appreciates all of its readers and viewers, whether you’re keeping up on daily dental news, watching our new Best Practices series, going through our new blog posts, or reading the online edition of Oral Health. We decided it’s time…

4 Things Your Patient is Looking for When Visiting Your Website

Most practicing medical professionals recognize that if they do good work for patients and build a well-known reputation, their practice will thrive. However, in this highly digital era, that is only growing with time, your website is another key factor…

The Difference Between Dental Branding and Marketing and Why It Matters (a lot)

What’s the most important part of sharing a photo from your dental practice? Lighting? Composition? No — it’s WHO shared it and the effect it has on your branding or marketing efforts. Knowing the difference between the two will drastically…

Did You Know? Sinusitis is of Dental Origin

Many people have experienced sinusitis at some point in their life and are familiar with the headaches, inflamed and tender skin and even fever associated with the infection. However, most are not aware that sinusitis, specifically maxillary sinusitis can be…