Blogs

Effective Dental Social Media Begins in Your Practice

With all the slick features of social media, we sometimes risk becoming focused solely on the “digital” side of digital marketing. What you post online should be a reflection of what happens in your practice: face-to-face interactions that build relationships…

Your Top Picks: February 2017

February is known to be a “blue” month, but we saw some great interactions on our social media from our readers and followers! While our February issue of Oral Health focused on anesthesia (a popular topic in the news recently),…

Case Presentation: Ask and You Shall Receive

To become a patient’s trusted advisor, our objective is to learn as much about the patient as you can in order to connect their dental treatment plan into their life and show them how it fits into their needs and…

5 Ways to Optimize Dental Content to Generate Better Leads for Your Practice

3 Steps to Lead You Towards Case Acceptance

The success of a dental practice is completely dependent on how effective the team is in influencing patients to say “yes” to recommended care.  It doesn’t matter how excellent all other aspects of the practice are, if the patient doesn’t…

Survey Reveals Why Your Dental Practice Needs a Reviews Strategy

Online reviews are taking an even more prominent role in how new patients will find your dental practice in 2017. Survey results show that reviews must be positive AND recent to build trust, so it’s essential that your practice has…

How to Engage With a New Patient at Your Dental Office

Sometimes a new patient may decide to make an exploratory visit to your dental office for an initial consultation. This is more likely to happen when you have a robust online presence through your website and social media, and enjoy…

Your Top Picks: January 2017

Oral Health Group appreciates all of its readers and viewers, whether you’re keeping up on daily dental news, watching our new Best Practices series, going through our new blog posts, or reading the online edition of Oral Health. We decided it’s time…

4 Things Your Patient is Looking for When Visiting Your Website

Most practicing medical professionals recognize that if they do good work for patients and build a well-known reputation, their practice will thrive. However, in this highly digital era, that is only growing with time, your website is another key factor…

The Difference Between Dental Branding and Marketing and Why It Matters (a lot)

What’s the most important part of sharing a photo from your dental practice? Lighting? Composition? No — it’s WHO shared it and the effect it has on your branding or marketing efforts. Knowing the difference between the two will drastically…

Did You Know? Sinusitis is of Dental Origin

Many people have experienced sinusitis at some point in their life and are familiar with the headaches, inflamed and tender skin and even fever associated with the infection. However, most are not aware that sinusitis, specifically maxillary sinusitis can be…

How to Improve the Conversion Rates of your Dental Website

Conversion rate is probably the most important statistic that tells you whether your dental website is achieving its intended goals. Conversion rate refer to the percentage of new visitors to your website who finally make an appointment to visit your…

Digital Marketing Trends That Will Define 2017

Interested in contributing to Oral Health Group’s dental blog? Email krysten@newcom.ca for more information!

Afraid of Annoying Followers with Daily Posts? Here’s Why You Shouldn’t Be

What do Disney, Zara, and Tastemade have in common? They have Facebook pages with over 20 million fans and they share more than one post per weekday. Posting often isn’t annoying when it’s done right. A common concern we hear…

Floss vs Interdental Brushes: Who Wins?

Today, I would like to share my thoughts on the ongoing debate between dental floss and interdental brushes, and what we should be recommending to our patients to enhance their oral health. I will begin by sharing a few recent…

Getting Control of Your Email

Email overload is a common stressor in the modern workplace.  If you feel that email is impacting your productivity, the following tips may help: Check email only a few times a day. Turn off  e-mail alerts so you don’t have the…

Rank Your Dental Practice on Search Engines

In today’s marketing climate, it is essential to utilize search engines to grow your dental practice by capturing the interest of potential new patients online. There is a large population of users who are actively searching for your services, as…

Don’t Know What to Post on Social Media? Follow These 5 Simple Guidelines

What’s the No. 1 roadblock preventing dental teams from building an active, vibrant social media presence? They simply don’t know what to post! Learn the basics of how to create social media content that builds relationships and grows your dental…

The Biggest Oral Health Trends That Shaped 2016

For as long as people have had teeth, there’s been a keen interest in keeping them healthy or at least, that’s what everyone would like to believe. In reality, oral hygiene has only been on our radar since the 20th…

Top 10 Dental News Stories of 2016

It’s been quite the year for dental news! Between mixed feelings on some basic dental hygiene practices (sorry, but there’s no way we could leave it off the list) to the warnings of diseases in the dental office there’s been…