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Blogs
Providing Dental Care for Special Needs Patients
by Dr. Jonathan Everett, Kirkland Family DentistryAs healthcare professionals, we all want to provide the best possible care for each and every patient we serve. With some patients, this is a walk in the park, but for others, it can be more difficult to give them…
Everyone Needs a Crisis Plan… Yes, Even Dentists
by Jackson Hadley, My Social PracticeIf you’ve been following the news lately, you’ve seen some high-profile public relations nightmares unfold. And while your dental practice may not get the attention a major airline does, you still need a plan to deal with crises when they…
Your Top Picks: May 2017
by Oral HealthWelcome to your May Top Picks! This month was exciting for us: we launched our first Clinical Brief video and it was a success (bonus!). While there was some questionable news coming out of Vaughan, Ontario this month, some positive…
What is External SEO and Why is it Important?
by Ekwa MarketingIs Anyone Even Seeing Your Dental Practice’s Posts?
by Jackson Hadley, My Social PracticeSocial media content, no matter how engaging, isn’t worth anything if nobody sees it. Making small, smart investments in promoting your posts is the new reality of social media marketing — the faster you embrace it, the faster new patients…
4 Ways to Make an Effective Social Media Marketing Plan
by Hayley IronsWhen it comes to using social media for personal use, we don’t really think about the overall effect or goal, because there isn’t one, it’s all just a bit of fun really. However, this is a very different story when…
Top Strategies for Running a Facebook Contest
by Ekwa MarketingYour Top Picks: April 2017
by Oral HealthAh, April. Spring is in the air, the Cosmetic Dentistry issue of Oral Health is out, and you were all viewing and reading some GREAT content on our website. Whether it was another dental scandal in the news, or catching…
The Importance of Consistent Content
by Hayley IronsWhen I discuss this topic, many people automatically think I’m only referring to the frequency at which content like blogs, articles, information leaflets, posters and social media posts should be created and shared. While this is definitely a vital factor…
Patience is an Important Virtue in Achieving Dental SEO Results
by Naren Arulrajah with Vikas VijTo achieve high rankings in local online search results for major keywords, your dental website must outperform thousands of other sites vying for the top spot. Everyone wants to rank on the top of Google Page One because a vast…
What’s Your Dental Social Media ROI?
by Jackson Hadley, My Social PracticeAll dental marketing efforts are built on the bottom line question: “How will this help my practice be more profitable?” In the social media marketing space, new tools and trends allow us to show ROI more accurately than ever. Social…
It’s Oral Cancer Awareness Month – Spread the Word!
by Vigilant BiosciencesRead more about Oral Cancer Awareness Month in our News section – click here for more.
Your Top Picks: March 2017
by Oral HealthSpring is (sort of) in the air and your top pick are in for March 2017! Our website tries to cover clinical articles, dental news, and helpful videos and blogs to fill in the rest. There’s a lot of new…
The Dentist’s Starter Guide to Twitter
by Jackson Hadley, My Social PracticeCurious about how you can use Twitter to grow your dental practice? These simple guidelines will help you see how it differs from other platforms and its value for your business. For information junkies, Twitter has become an indispensable tool.…
How to Build a Loyal Email Marketing Subscriber Base
by Ekwa Marketing5 Simple Ways to Spruce Up Your Practice’s About Page
by Jackson Hadley, My Social PracticeThink nobody’s looking at your practice website’s “About Us” page? Think again! The About page is typically one of the most-visited parts of a dental website. Take advantage of this valuable opportunity to build trust and share your practice’s story.…
Why Does Monthly Traffic to Your Dental Website Fluctuate?
by Naren Arulrajah with Vikas VijA simple look at the Google Analytics of your dental website can tell you how many unique visitors come to your site every month. If you keep a track of these numbers, chances are that you will observe a significant…
Effective Dental Social Media Begins in Your Practice
by Jackson HadleyWith all the slick features of social media, we sometimes risk becoming focused solely on the “digital” side of digital marketing. What you post online should be a reflection of what happens in your practice: face-to-face interactions that build relationships…
Your Top Picks: February 2017
by Oral HealthFebruary is known to be a “blue” month, but we saw some great interactions on our social media from our readers and followers! While our February issue of Oral Health focused on anesthesia (a popular topic in the news recently),…
Case Presentation: Ask and You Shall Receive
by TGNATo become a patient’s trusted advisor, our objective is to learn as much about the patient as you can in order to connect their dental treatment plan into their life and show them how it fits into their needs and…