Blogs

Your Google Reviews Directly Affect Prospective Patients’ Decisions

When people in your city search Google for “dentists near me,” is your practice among the first results? Reviews play a critical role in determining your search ranking, and ultimately, where prospective patients decide to go. If you’ve been reading…

Decreasing Hygiene Downtime

Continuing with our “I just want to be a dentist” series, downtime in the schedule is a burning issue for almost every practice. Addressing the issue of hygiene downtime is a high priority for everyone involved. An acceptable measurable percentage…

5 Twitter Tricks That Don’t Actually Work (and Why)

We live in a society where everyone is increasingly seeking the quickest route to their goal, whether that is getting rich, losing weight, or gaining Twitter followers. This is why the internet is full of ‘advice’ to reach any one…

Your Top Picks: June 2017

Welcome to YOUR June Top Picks! Each month we find out what YOU have been viewing, reading and watching the most. If you’re looking for a little throwback, check out the ODA ASM150 Overview video – it’s a must-see, even…

Are You Achieving Your Goals with Online Dental Marketing?

The immense power and reach of online search, social media and mobile has compelled many dental practices to shift their marketing strategies almost entirely online. Some of these practices invest a considerable portion of their revenues into online marketing every…

Google Demands Quality Content: What Does That Mean?

Google gives a very similar explanation for nearly every change in their search algorithm. The goal is to improve the users’ experiences, and help them find the highest quality content and most relevant results. The quality of your website will…

Providing Dental Care for Special Needs Patients

As healthcare professionals, we all want to provide the best possible care for each and every patient we serve. With some patients, this is a walk in the park, but for others, it can be more difficult to give them…

Everyone Needs a Crisis Plan… Yes, Even Dentists

If you’ve been following the news lately, you’ve seen some high-profile public relations nightmares unfold. And while your dental practice may not get the attention a major airline does, you still need a plan to deal with crises when they…

Your Top Picks: May 2017

Welcome to your May Top Picks! This month was exciting for us: we launched our first Clinical Brief video and it was a success (bonus!). While there was some questionable news coming out of Vaughan, Ontario this month, some positive…

What is External SEO and Why is it Important?

Is Anyone Even Seeing Your Dental Practice’s Posts?

Social media content, no matter how engaging, isn’t worth anything if nobody sees it. Making small, smart investments in promoting your posts is the new reality of social media marketing — the faster you embrace it, the faster new patients…

4 Ways to Make an Effective Social Media Marketing Plan

When it comes to using social media for personal use, we don’t really think about the overall effect or goal, because there isn’t one, it’s all just a bit of fun really. However, this is a very different story when…

Top Strategies for Running a Facebook Contest

Your Top Picks: April 2017

Ah, April. Spring is in the air, the Cosmetic Dentistry issue of Oral Health is out, and you were all viewing and reading some GREAT content on our website. Whether it was another dental scandal in the news, or catching…

The Importance of Consistent Content

When I discuss this topic, many people automatically think I’m only referring to the frequency at which content like blogs, articles, information leaflets, posters and social media posts should be created and shared. While this is definitely a vital factor…

Patience is an Important Virtue in Achieving Dental SEO Results

To achieve high rankings in local online search results for major keywords, your dental website must outperform thousands of other sites vying for the top spot. Everyone wants to rank on the top of Google Page One because a vast…

What’s Your Dental Social Media ROI?

All dental marketing efforts are built on the bottom line question: “How will this help my practice be more profitable?” In the social media marketing space, new tools and trends allow us to show ROI more accurately than ever. Social…

It’s Oral Cancer Awareness Month – Spread the Word!

Read more about Oral Cancer Awareness Month in our News section – click here for more.

Your Top Picks: March 2017

Spring is (sort of) in the air and your top pick are in for March 2017! Our website tries to cover clinical articles, dental news, and helpful videos and blogs to fill in the rest. There’s a lot of new…

The Dentist’s Starter Guide to Twitter

Curious about how you can use Twitter to grow your dental practice? These simple guidelines will help you see how it differs from other platforms and its value for your business. For information junkies, Twitter has become an indispensable tool.…