Consider the implications of a Facebook page for your practice and the anticipated announcement of a Facebook APP for iPAD‘s. The marketing potential is unprecedented. Watch a commercial on TV, read the statistics in the accompanying article, read a magazine, check out the ads; www.facebook.com/(fill in the name of your company) is now standard. Keeping your client base informed of the goings on in your practice is the sine qua non of internal marketing. DO THE MATH.