November 8, 2021
by Naren Arulrajah, Ekwa Marketing
You have seen advertisements for template-based website builders that promise you can create and publish a site in minutes. Maybe you found a designer or marketing company that promises an online presence within a week or two. Are these claims valid? Quite possible. Are the products likely adequate for marketing your dental practice? No!
One of the biggest mistakes dentists make in launching a website is looking for the fastest possible solution. In website development, quality takes time. While every project is different, you can expect the process to take at least a couple of months. Cutting corners, especially regarding content creation and design, can dramatically speed up the process. However, the price that you pay for speed is reduced quality and marketing value.
Writing pages of entirely unique content for every relevant procedure takes time. Once complete, you will need to review the content, and there may be additional time required for revisions. There are a couple of ways to cut corners here – but don’t do it. Why?
The fastest way to create a new website is to use a template. With the programming already done, it just takes a few adjustments to customize the appearance. Some templates have a drag-and-drop interface, allowing the new site to be created with no coding. Like a factory mass-producing something from premade parts, these template-based websites can be churned out quickly. However, the quality will never match that of a unique website created just for your practice. Why?
If your webmaster or marketing company promises a great site with a super-fast turnaround, ask how they plan to meet the proposed deadline. Will you have all the unique content? Will you have a totally customized site? Will the site be fully optimized to meet Google’s standards? Will you have the opportunity to review and approve everything? Are they allowing time for any revisions that you may request?
Always remember that your website is the foundation of your digital marketing. If you sacrifice quality for speed, then you are building your entire online presence on a shaky foundation.
About the Author:
Naren Arulrajah, President and CEO of Ekwa Marketing, has been a leader in medical marketing for over a decade. Ekwa provides comprehensive marketing solutions for busy dentists, with a team of more than 180 full time professionals, providing web design, hosting, content creation, social media, reputation management, SEO, and more. If you’re looking for ways to boost your marketing results, call 855-598-3320 for a free strategy session with Naren. You may also schedule a session at your convenience with the Senior Director of Marketing – Lila, by clicking https://www.ekwa.com/msm/ or simply send a text to 313-777-8494.