Rank Your Dental Practice on Search Engines

by Donya Ferris

In today’s marketing climate, it is essential to utilize search engines to grow your dental practice by capturing the interest of potential new patients online. There is a large population of users who are actively searching for your services, as well as those who might take an interest if they are made aware of your existence. If your website is not ranked on the first two pages of Google, or are not showing up in search ads, it may as well not exist at all. Your website must have multiple avenues for users to find your services The most effective way to do this is ensure these users can find your website is creating a marketable website and using the power of search engines like Google, Bing and Yahoo to help you rank.

In order to achieve this, you must do a few things:

  1. Understand your demographic – before putting any pieces in motion you must first understand what your practice does better than anyone else and who your target demographic would be.
  2. Create a marketable website – it is important to have a website that is up to date, accurately represents your dental practice, and would appeal to your target demographic.
  3. Brand your website around your practice – this is done to evoke brand recognition and allow patients to associate what they see on your website with what they see when the come into the practice.
  4. Create a Google Plus page – if you already have one you’re on the right track! For those who don’t, this allows users to find where you are located and also allow Google to index your practice and help with your page rank.
  5. Content Marketing – you must create original content for your website while also using keywords that help relevant users find your website.
  6. Comprehensive Search Engine Optimization – this is a collective effort that includes: on-page and off-page search engine optimization, paid ads, social media marketing, video optimization and other online marketing strategies that can help advance your website’s online presence.

With these different aspects implemented, your website will be able to utilize the online world to bring new patients into your dental practice. The process is similar to building a house, and with the right foundation, your have the opportunity to increase your revenue and have a three times ROI. When you keep these factors in mind, it is clear to see that creating a marketable website and effective marketing strategy requires a deeper understanding of the user climate online for dental practices. It is essential to have a supportive and experience digital design and marketing team that understands the planning and execution that goes into creating a dominating sales funnel for your dental practice.


About the Author
Donya Ferris is the Marketing Director for Adit, a full-service online marketing company based in Houston, Texas www.adit.co.

Interested in contributing to Oral Health Group’s dental blog? Email krysten@newcom.ca for more information!

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