Oral Health Group

Relationship marketing

October 1, 2011
by ken

By Bridget Conway from Dental Tribune International

I bet when you first glanced at the title of this article, you might think… “Hygiene, relationship marketing? Help me connect the dots.” Especially in our profession, developing a relationship — a rapport — is critical to our success and our patients. Think about the definition below and extrapolate it to the operatory. The emphasis is on the connection, not the production.

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