July 31, 2017
by Jackson Hadley, My Social Practice
Posting daily to your practice’s Facebook page is important to your online presence, but on some days you just don’t feel like you have the time. Check out these 5 Facebook post ideas for dentists you can do in 10 minutes or less!
Providing great content on a regular basis is a crucial part of maintaining a vibrant, active social media presence for your dental practice. We recommend posting something to your practice Facebook page every day!
But between treating patients, administrative duties, and all the other little things that interrupt your schedule, you might reach the end of the day and think “I just don’t have time to do anything for social media today.”
Your daily posts don’t have to be anything elaborate to be effective. We’ve found that the most successful practice posts are simple, fun, and focused on people. They help patients and fans connect with you on a personal level, building relationships and making them more likely to introduce your practice to family and friends.
Check out these 5 Facebook post ideas for dentists that you and your team members can put together in just a few minutes:
Highlight Charity Work Your Practice Participates In
Show patients, fans and prospective patients that you’re a practice that sees the bigger picture and knows the importance of community involvement. Explain in a few sentences how you’re involved with your charity, and include one of their articles or videos.
Snap and Share a Team Photo
Our client practices consistently report that one of the best ways to kickstart social media engagement is by sharing photos of team members. When patients become familiar with your team and are engaged on a personal level in return, you strengthen the relationships that allow your practice to thrive.
Tell a Joke
One of the main reasons people go on social media is to have fun. Don’t be afraid to show some humor on your Facebook page — it’s not a medical journal. You can provide value to your patients and fans just by making them smile!
Choose a Patient of the Day
Make a patient the star of your practice for the day by snapping and sharing a photo with them! It’s a small, simple way to show that your team is focused on building lifelong healthcare relationships and going the extra mile for your patients. You can obtain written permission to share the photo with this free downloadable HIPAA consent form.
Do a Team Member Spotlight
Share a few interesting facts and things you appreciate about one of your team members in a spotlight post! The more familiar prospective patients are with your team and practice culture, the more comfortable they will be calling or visiting for the first time.
Don’t overthink yourself out of posting something to your practice’s Facebook page every day. Keep in mind that people like doing business with people they know personally, so share simple things about yourselves and why you love serving patients — with just the right dash of dental content mixed in.
About the Author
Jackson Hadley is a marketing strategist with My Social Practice, which provides a complete social media marketing solution for dental, orthodontic and optometric practices. A public relations specialist, Jackson combines the advertising and trust-building aspects of social media to help businesses connect authentically with their communities.