Meta tags represent one of the fundamental elements to help your website rank higher in search engine results. These SEO tags are divided into Title Tags and Description Tags, which essentially represent a particular web page. The content included in these tags shows up in your search results.
According to Google Webmaster Guidelines, these meta tags will not only provide search users with a preview of your website pages, but also help search engines identify and index your web pages correctly. In that sense, meta tags are the most basic building block in your SEO campaign, and the most important one is the Title tag.
As the content on your website expands over time, the number of landing pages is going to increase continually. In an increasingly growing and dynamic website, SEO tags will serve as signposts to guide both readers and search engine crawlers to the right pages that contain specific information that a search user may be looking for.
Title tags and Description tags must accurately describe the content of a particular page. Search engine algorithms rely heavily on correct meta titles and descriptions of web pages while determining search rankings of web pages for a particular keyword. Title tags are visible in the search results, which makes them the most prominent and noticeable element in online search.
While many SEO managers depend on auto-generation of meta tags, it may not be the best approach in an extremely competitive environment where every SEO element counts for determine page rankings. Automated tags will never be able to title describe the page accurately and represent its true summary.
Keyword optimization is helpful in title and description tags so that search engine crawlers can identify your relevant web pages for localized keywords that users are searching for. However, care should be taken to use keywords judiciously. Keywords should be well-researched, unique and relevant to each web page.
Overuse of keywords must be avoided. When you follow these simple tips for meta tag creation for your website, it will support your goal of achieving higher rankings for your web pages in search results.
By: Naren Arulrajah with Vikas Vij
About the Author:
Naren Arulrajah is President and CEO of Ekwa Marketing, a complete Internet marketing company which focuses on SEO, social media, marketing education and the online reputations of Dentists.
With a team of 130+ full time marketers, www.ekwa.com helps doctors who know where they want to go, get there by dominating their market and growing their business significantly year after year. If you have questions about marketing your practice online, call Naren direct at 877-249-9666.
