Oral Health Group

“Smartphone Brides” On The Rise: New Survey Finds That 40 Percent Of Brides Posted Or Will Post A “Selfie” As Their First Wedding Photo

The Invisalign® Brand sponsored “Smile Ever After” Survey Also Reveals That 92 Percent Of Brides Rank Their Smile As Their Most Important Wedding-Day Accessor

The word “selfie” is hugely popular among teenagers – and it’s now resonating with many new brides. A recent Wakefield Research survey commissioned by the makers of Invisalign® has discovered that 40 percent of brides1 say that the first wedding photo they posted or will post to social media was or will be a “selfie.” This popular “close up” and often “revealing” style of capturing life’s memorable moments is a welcome trend for the Invisalign treatment that has helped thousands of brides improve their smile before walking down the aisle.

“We see more and more brides posting their smiles and sharing milestones along the way with friends, family and the world – long before they even say ‘I do!'” says nationally-recognized and recently engaged lifestyle expert Justine Santaniello. “For those brides-to-be who may be less than happy with their smile, my advice is to plan ahead for major beauty boosters, like straightening your teeth, which provides life long advantages that are more than just visible in a photo.”

Prepping for wedding photos can be a lengthy process and one that a large percentage of brides wish they had invested more time and effort into before their big day. The “Smile Ever After” survey also found that 89 percent of recently married women wished they looked better in their wedding photos and 87 percent felt they needed more time to prepare themselves to look their best on their wedding day.

“Brides-to-be want a simple and subtle solution so they can feel confident about their smile during treatment and throughout the wedding planning process,” said Orange County, Calif.-based, Dr. Payam C. Ataii. “Options such as Invisalign, consist of removable clear aligners used to discreetly straighten teeth without brackets or wires, can make an enormous difference in transforming a bride’s smile while having minimal impact on her busy planning schedule.”

Invisalign offers treatment options perfect for all types of teeth straightening issues so that every bride can walk down the aisle with a more confident smile by their wedding day. Invisalign can treat mild crowding and gaps, to more severe problems like overbite or underbite. And for those brides (and grooms) with minor, more cosmetic issues, Invisalign Express options can deliver improvement in as little as 10 weeks.

The “Smile Ever After” online survey polled 500 U.S. recently engaged or recently married women ages 18 and over between March 6-14, 2014. This online survey also revealed:  •The Best Wedding Day Beauty Accessory. Whether in a “selfie” or not, 92 percent of brides agree that a smile is the most important accessory a bride can showcase on her big day. •Camera-Ready Coaching Please! Recently married women also think a little coaching could have helped with 96 percent wishing someone had given them tips before taking photos on their wedding day. These include: “Practice your ‘posed’ smile in the mirror” (51%); “Take some silly photos (48%); “Refresh your makeup between photos” (46%); and, “Keep your head up and remember to smile when you walk down the aisle” (43%). •Photoshop to the Rescue. Despite all the preparation and meticulous smile practice, some photos just don’t turn out well. Seventy-three percent (73%) of brides would Photoshop some area of their wedding-related photos, including their complexion (42%), their body (36%) and their teeth (36%).

To brighten bridal smiles even more, Invisalign is kicking off a Smile Ever After Pin To Win Sweepstakes on the Invisalign Facebook page (www.facebook.com/invisalign) starting Thursday, May 22. Brides and grooms-to-be can complete a simple entry form and then re-pin their favorite Invisalign wedding pins to their wedding planning Pinterest board. Co-hosted with popular wedding blog Style Me Pretty, Invisalign “Smile Ever After” entrants have the chance to win the grand prize of an Invisalign treatment and a wedding photography package (an $8,500 value) – a prize certain to put a beaming smile on the face on one lucky bride or groom.

About Invisalign®
Adults and teens now have a modern choice for straightening their teeth. No more wires and brackets required – Invisalign is the clear alternative to metal braces that uses a series of virtually invisible and removable aligners that gradually move teeth over time. The benefits include: no food restrictions, no interference with sports or other activities, and teeth get straightened without most people knowing they are in treatment. Learn more and find a preferred provider at www.invisalign.com. All Invisalign products are designed, manufactured and marketed by Align Technology, Inc. (ALGN). Today the Invisalign product family includes Invisalign Full, Invisalign Teen®, Invisalign Assist®, Invisalign Express and Vivera® Retainers.

About Align Technology, Inc.
Align Technology (ALGN) is the leader in modern clear aligner orthodontics that designs, manufactures and markets the Invisalign system, which provides dental professionals with a range of treatment options for adults and teenagers. The Company also offers the iTero 3D digital scanning system and services for orthodontic and restorative dentistry. Align Technology was founded in March 1997 and received FDA clearance to market Invisalign in 1998. Visit www.aligntech.com for more information. For additional information about Invisalign or to find an Invisalign provider in your area, please visit www.invisalign.com. For additional information about iTero, please visit www.itero.com.

For more infomation on this story visit: http://www.prnewswire.com/news-releases/smartphone-brides-on-the-rise-new-survey-finds-that-40-percent-of-brides-posted-or-will-post-a-selfie-as-their-first-wedding-photo-257533191.html

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