If search engine optimization (SEO) is not working for you, it may be time to review your SEO strategy. However, you should remember that SEO cannot provide an instant boost to your website traffic, and it is a systematic, long-term process to put your website on top of search results. In any case, stay clear of the following misconceptions about SEO:
Paid Ads are Better than SEO
Online advertising on search engines and social media can be useful, but expensive and risky at the same time. SEO creates a better impact because it is not a paid self-promotion. In any case, Internet search continues to be the fourth most popular online activity after email, social media and video. Nearly 45 percent of customers start their buying journey from a search engine.
SEO is not Cost-effective
You need to choose the right SEO professional to make the entire effort very rewarding. Results with SEO are sustainable in the long run, and continue to produce dividends. Therefore, the costs must be viewed with a long-term perspective. Conversion rates with SEO are much higher as compared to paid online or offline advertising and marketing.
SEO Means Changing the Website
It is a myth that SEO will require that you abandon your existing website and build a new website from scratch. You have a choice to revamp your current website and make it more search engine friendly. The site URL can remain the same, and only the look, feel and content quality of the site may change as necessary.
Constant Updating is Necessary for SEO
While it is a fact that major search engines such as Google continue to update their search algorithms regularly, most of these changes are designed to weed out ineffective websites, and not impact a professionally created site. Updates will not impact the rankings of a website that is built according to the basic search engine guidelines.
SEO Promotes Spam
It is an outdated concept now to employ spammy practices in order to boost the search rankings of a website. Search engine algorithms have become highly sophisticated and can quickly identify sites that make use of automated, unethical or spammy tactics to manipulate the search rankings.
By: Naren Arulrajah with Vikas Vij
About the Author:
Naren Arulrajah is President and CEO of Ekwa Marketing, a complete Internet marketing company which focuses on SEO, social media, marketing education and the online reputations of Dentists.
With a team of 130+ full time marketers, www.ekwa.com helps doctors who know where they want to go, get there by dominating their market and growing their business significantly year after year. If you have questions about marketing your practice online, call Naren direct at 877-249-9666.
