June 22, 2020
by Shawn Byrne, My Digital Dentistry
Considering how intense the competition is getting, all dental practices must engage in dental marketing, or they will be left eating the dust of everyone else.
Back then, dental marketing consisted mostly of getting your ads aired on TV and radio and published in newspapers and other forms of print media. Billboards and direct mail were pretty effective ways of getting the word out about your business, too.
While the above traditional means of marketing one’s business are still in play today, digital marketing has changed the game. Today, dental practices worldwide are coming up with custom online marketing strategies for dentists to try to get ahead of the competition. They use their websites, engage in social media, and invest in search engine marketing to stand out from the rest.
What dental practice wouldn’t want to engage in digital marketing? Compared to traditional marketing, digital marketing can be more targeted. The results are also more easily measurable, and they tend to come faster. Most importantly, digital marketing is more affordable.
However, many digital dental marketing strategies still fail to help dental practices grow. More often than not, these failures can be attributed to several mistakes made during the process. To find out what these dental marketing mistakes are, check out the infographic below so you can steer clear of them.
About the Author
Shawn Byrne, founder and CEO, started My Digital Dentistry after years of developing and executing successful marketing strategies for Venture Capitalists and business owners in and out of the medical field. He saw a growing need for quality digital marketing specifically in dentistry, and had the foresight to create an agency specializing in understanding and solving the unique problems of dentists and their practices from General Dentists to Endodontists.
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